We used Crazy Egg to see which parts of OPL's home page get significant attention. Crazy Egg is a heat mapping tool that tracks visits to a website--up to 10,000 hits--and records impressions (pauses while scrolling) and clicks. The image below shows a sample; the lighter the area on the page, the most visitors have paused, hovered, or clicked on that spot.

Heat mapping revealed that 50% of visitors to OPL's home page never scroll down. This tells us OPL should keep pages short.