Follow-Up: A/B Testing
Follow-Up: A/B Testing
A - Traditional
A - Traditional
B - Non-Traditional
B - Non-Traditional
We performed A/B testing using the proposed information architecture (B - Non-Traditional) and a more traditional library information architecture. Subjects found answers to their questions two seconds faster with our proposed information architecture than with the traditional one. Subjects also stated a preference for our proposed information architecture at a 3:1 ratio. We'd call this a success!