Action-based labels:

1) create a call to action for patrons - do this!

2) eliminate the risk of "siloing" content under age-labels so that people of other age groups never look at it. For example, we want everyone to look at Oakland Youth Poet Laureate content, not just teens.

Test subjects said they found this approach engaging, warm, and friendly. We noted people getting visibly happier when they switched to this version from our more traditional model.

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