Heuristic Analysis

Overall

Grade: 2.3 out of 10

We applied Abby Covert's (2020) information architecture heuristics to the Oakland Public Library's website*.

"Findable: Able to be located"

Grade: 4 out of 10

"Because the headers (home, about, cards and visiting, etc.) don’t reveal the next tier of the taxonomy, I can mostly guess about what they contain, but am forced to either scroll down through the main page (which people do not do) to see if there’s more information or click to see if my guess was accurate. There is no search engine for the site, only the catalog.


"If I click on 'Cards and Visiting,' I am greeted with a LOT of text. It appears as if this is showing the user what the next tier is? On the right, there are links that are in alphabetical order and on the left, they are organized by subject. This is confusing."

"Clear: Easily perceptible"

Grade: 1 out of 10

"The hierarchy is not clear, nor is the route with which one can find the hierarchy. I assume that this is Inside Baseball. The language used is middle of the line. It isn’t highbrow but it also isn’t layman’s terms.

If I click on Kids (obvious low-level reading group), there are links for the blog, free food pickup, a Youtube playlist and back to school resources… I’m not really sure why there’s a link for kids at all. If I were 7 years old, clicked on kids and saw this, what do I gain?"

"Communicative: Talkative, informing,
timely"

Grade: 1 out of 10

"The use of blogs is how the site is mainly attempting to communicate. However, users may not have the time nor inclination to read blog posts.

I clicked on the top one, “Celebrate Black History Month with these great reads!” which takes me to the Children’s Services portion of the site. Scroll down and it’s apparent that this blog is not written for children. Maybe their caretakers? Maybe teachers? Why is it here? Who is the user? The opening paragraph uses words that are not aimed at children: spotlight, feature, themes, diversity, inclusivity, showcasing.

These blogs feel more like someone’s boss is making them write them with zero interest in the actual target audience."

"Useful:
Capable of producing the desired or intended result"

Grade: 1 out of 10

"No. It is not useful. It is not quick. It is frustrating."

"Credible:
Worthy of confidence, reliable"

Grade: 4 out of 10

"The site is confusing. The target audience, even when clearly stated (“Kids”) is confusing. The site comes off as out-of-touch."

"Controllable: Able to adjust to a requirement"

Grade: 5 out of 10

"I don’t feel like I can accomplish what I need to accomplish. I used the catalog search and typed in, “mochimochi.” This resulted in a children’s book titled Mochimochi no ki and available at a place called “Asian Library Children’s.” Is that a place or a section?"

"Valuable: Of great use, service, and importance"

Grade: 3 out of 10

"As it stands, the site has little value. I am impressed with the catalog search. But everything else? And even the catalog search doesn’t register my book title. Can I not borrow that title from another library?"

"Learnable: To fix in the mind, in the memory"

Grade: 1 out of 10

"The site is messy, and if it were my library’s site, I’d avoid it. I’m an avid library user and if I’m scared off, imagine those new to the library."

"Delightful: Greatly pleasing"

Grade: 1 out of 10

"No. If I were to use an adjective to describe my experience, it would be frustrating."

*We did not apply Accessible because it was not covered in this course.




References

Covert, A. (2020, July 30). Information architecture heuristics. Abby Covert. https://abbycovert.com/ia-tools/ia-heuristics/