Marketing and Audience Engagement

As editor-in-chief, I have worked with our business manager for the year to handle all of our ad dealings. He and I work together to make sure that we keep our ad contracts up to date and incorporate fun designs for them into our paper. At the beginning of each school year we sell ads to different business around the Oxford community. We use our social media to alert the community when our print editions are ready as well as any updates to our online platform. This funding goes directly to into our program and is used to help us pay to publish our print paper every month.


ad Page

This is the ad page that goes in each one of our print issues. In addition to this ad page, we have four other quarter and half page ads that are dispersed throughout stories in the paper.

ad contract

This is an example of one of our ad contracts from last year with a local hardware store in our community. They are provided different options for how often they will be billed, the size of their ad, and how many months they would like their ad to run for.

We use a google sheet to keep up what ads go on what pages so that the page designers can account for it when creating the design.

Engagement

We track our online engagement through SNO Analytics on WordPress. In my time at The Charger, I've written two out of our top five most viewed stories ever in the online paper's history.