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📢 [UPCOMING] Seller Portal Refresh, please refer to this FAQ for more information!
[Posted on 21 Oct 2021]
Dear Sellers,
We would like to share more about an advertising solution (CitrusAd) that you can adopt to enhance onsite visibility and sales.
[What is it?]
[What is it?]
Bidding-Based Premium Ad Placement
Bidding-Based Premium Ad Placement
CitrusAd is a self-service auction-based advertising platform for sellers to own premium placement to increase sales and brand/product awareness on Fairprice Online’s website.
Two advertising features: (1) Product Advertisement, (2) Banner Placement [via category listing or search keyword(s)]
(1) Product Advertisement
Category Listing
Category Listing
Search Keyword(s)
Search Keyword(s)
(2) Banner Placement
Category Listing
Category Listing
Search Keyword(s)
Search Keyword(s)
[Why use it?]
[Why use it?]
Benefits
Benefits
[How to use it?]
[How to use it?]
An easy to use ad platform
An easy to use ad platform
The CitrusAd system allow you to create ads in seconds and measure performance in real-time.
(1) Select your product
(1) Select your product
Sellers’ products will automatically be loaded into the ad system allowing them to search for their products by name or sku and add them to their campaign.
(2) Select your budget [3 Strategies]
(2) Select your budget [3 Strategies]
Sellers are in full control for their ad spend including how much they’d like to spend per product, per day and the maximum they are prepared to pay to be shown to the customer.
(3) Target your audience
(3) Target your audience
Sellers can further refine their targeted customer by adding “search terms” that match their target audience. This function means their ads will appear when the search term is entered by a customer.
*Note: Differences between the 3 budget strategies
(a) Always On
When selected, the campaign will be active all the time. This is a more aggressive method and sellers generally do not have to set a budget based on per day etc. The charges will be deducted accordingly from the e-wallet based on per click/impression.
(b) Daily Spend
Sellers can decide on the campaign spend based on per day. E.g. $50 per day for the entire campaign period.
(c) Total Spend
Sellers can decide on the campaign spend based on the overall duration of the campaign. E.g. $800 for the entire campaign period.
[To get started]
[To get started]
(1) Create a CitrusAd account:
(1) Create a CitrusAd account:
Please send an email to db-online-mpaccmgmt@ntucenterprise.sg and your Account Managers!
Please send an email to db-online-mpaccmgmt@ntucenterprise.sg and your Account Managers!
(2) After account creation:
(2) After account creation:
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