OneCricket is a cricket-focused app with an active website, exclusively designed and managed by its parent company Parth Ltd. Based out of Gurgaon, the company's core strength lies at the intersection of Tech + Design. They aim to create unique digital products that are very niche focused. They do this all in-house with a team of designers, developers, and content experts where marketing department exclusively manages the social and digital activities of their well-built products.

I was approached directly by the company on LinkedIn, based on my strong previous work experience in the field of marketing, sports, and events coverage.

My interview with them went so well that I was given the 'Yes' nod in the first round of the interview itself.

As a Social Media Marketing Manager, I was in-charge of all the social and digital activities for the product i.e. OneCricket.

When I joined them, their digital presence was near negligible. My task was to build a community for the brand with a team of designers.

With them, I launched their very first social media campaign with a team when England visited India amid Covid-19 restrictions, back in 2021.

I created customised reports for the product's social media activities, and reported the same to the management.

Other than that, my role also involved working with a team, scheduling a timesheet for me + team, and preparing reports for team members' performance.

• Building a community for OneCricket on social media channels.

• Daily team coordination with the designers to get the job done over Slack.

• Deciding content to be posted on social + approving creatives for the same with the help of designers on a daily basis.

• Covering LIVE events, including IPL and other T20 leagues + bilateral series of India, both at home and abroad.

• Promoting website content in various forms with the team.

• LIVE event coverage on Twitter + IG stories.

• Covering matches as per international cricket calendar to build brand awareness + drive app installs.

• Planned content strategy ahead of the event, and implemented it with the team.

• Wrote detailed hashtag guidelines for the team as a reference when we cover LIVE events.

• Organic promotion of OneCricket's app and website.

• Support to social media advertising via ad copy.

• Participate in daily group meetings for content brainstorming.

• Setting KPIs and reporting performance of social media activities every week and month in Google Sheets.

• Working constantly with the design team in terms of creative ideas, and giving final approval before it goes LIVE on social.

• Preparing team members' performance report every month in Google Sheets.

• Moderating fans' comments to keep the community vibe healthy, non-spammy, and non-abusive.

• Engaging with fans over DMs on Facebook, Twitter, and Instagram.

• Doing IG Stories during match days + adding them to Highlights for extended reach and engagement.

• Getting customised creatives done from designers for IG Highlights' hero image.

• Ideate, plan, execute, and monitor social media campaigns to build a brand from almost zero.

• Trained my team members about the product who had no idea of sporting events and / or cricket.

• Covered LIVE event via IG Stories for the first time.

• Gave content data to the design team for IG Reels during the IPL 2020 edition.

• Ideated, planned, and implemented product's very first social media campaign on Facebook, Instagram, and Twitter with a team; which was also promoted on the website and app. I also wrote contest guidelines, and suggested creative ways to promote it on the website and app + in social media creatives.

• Gave campaign idea presentation to different teams in a fully remote setting for the first time.

• Learned how to brainstorm news and post ideas through daily team meeting in a remote setting.

• Wrote detailed hashtag guidelines for all stakeholders to ease out the workflow for everyone during LIVE events.

• Created a work timesheet for me and my team in Google Sheets for all stakeholders to see, and be available for work to cover different events.

• Prepared team members' performance report for the first time.

• Group call with team before the start of an event, only if required, so that we prepare ourselves for the event.

• Suggested changes in the creatives to boost OneCricket's branding efforts.

• Suggested changes in the hashtag strategy to target the right audience for the brand.

• Trained my team to work without my help during my weekly off.

• Trained team members about how to prepare reports in my absence like weekly off, sick leave, etc.

• Gave feedback to my team from time-to-time when they worked in my absence; so that they know what went right or wrong, and why.

• Learned how to promote a brand via video storytelling, but in a limited capacity.

• Point of contact for all things social and digital for OneCricket.

• Tweaked social media strategy based on audience engagement.

• Created customised reports in Google Sheets for all stakeholders to see.

• Learned to use Figma when designers were unavailable.

• Learned to use Slack for daily communication + occasional group meetings.

• Learned to use Google Meet to deliver a presentation in a remote setting with different stakeholders.

• Learned the importance of planning ahead to cover events for easy implementation with a team.

• First experience of using Hootsuite Pro for content scheduling, monitoring, and content analysis.

• Did the heavy lifting of content sourcing (including images to be edited) + post's copy with hashtags, so that design team can prepare creatives + post it on social channels.

• Sometimes gave creatives ideas to designers in terms of how the design should look like so that it appeals to the audience.

• Promoted the App via IG Stories on match days.

• Handled day-to-day social media activities from content creation and curation to posting and engagement to reporting and analysis, both in a managerial and in an individual capacity.

I did my first multi-channel social media campaign with a team in a lead role for a product.

A Tweet from the campaign made it to an article, published on SportsKeeda website.

I suggested and worked on adding Twitter to promote OneCricket as a brand.

I suggested the inclusion of exclusive interviews on the product website, which was later done by the content team.

I suggested a news briefing-style content theme in Reels format as OneCricket Daily, aimed to add video-style content to the social media content mix.

I planned and implemented storytelling-style content in Carousels format around IPL Auction 2021, aimed to get user interaction before the start of the event.

I built OneCricket's fan following 99% organically with a 346% increase rate in followers within 6 months with a team across Facebook, Instagram, and Twitter in a remote setting.

I covered Women's T20 Challenge which is now rebranded as Women's Premier League for the first time with a team.

I also covered Big Bash League Season 10 for the very first time with them.

I learned to use Zoom, Slack, Figma, and Google Meet + HootSuite Pro on the job, without anybody's help.

I trained my team about the product + how to work in my absence in a fully remote setting.

I learned how to promote an app during LIVE events using Instagram Stories for the first time.

As a team, we delivered 3,500+ creatives (photo, carousals, stories, videos, reels) which amassed 1.3M+ impressions, 1.2M+ reach, and 135K+ engagement across Facebook, Twitter & Instagram; all within a period of 6 months.

Within two weeks, Instagram Stories were started appearing in Hashtag & Location Stories — from October 12, 2020 till the end of IPL 2020 edition.

• OneCricket (Social Media (main task) + Website (limited) + App (limited))

Link to social media campaign I did with OneCricket on Facebook, Twitter, and Instagram + media coverage.

• • Multi-channel social media campaign around England's Tour of India, 2021 on Twitter (#CricketReturnsToIndia)

  • Tweet from the above campaign featured in a SportsKeeda article.

Links of WCW India's social media channels + other brand updates.

• • OneCricket on Facebook

  • OneCricket on Twitter

  • OneCricket on Instagram

  • OneCricket's Instagram handle is no longer available as of 2023.

Links to WCW's official website and apps.

• • cricket.one

  • OneCricket's official Android App

  • OneCricket's official iOS App

For communication

• • Slack

  • Zoom

  • Google Meet

  • WhatsApp

  • Gmail for Companies (now Google Workspace)

For design

• • Figma

For content planning

• • Google Tools, etc.

For content scheduling

• • HootSuite Pro

For campaigns

• • Google Docs (for campaign rules)

  • Google Slides (for campaign brief)

  • Simpliers (for announcing contest winners)

For data analysis

• • Facebook Analytics

  • Instagram Analytics

  • Twitter Analytics

For reporting

• • Google Sheets