Cheer for Team India
Cheer for Team India
Cheer for Team India
Cheer for Team India
Content is in chronological order.
Campaigns for Khelnama & KXIP were co-implemented by me and my then manager.
Campaigns for WCW & OneCricket were my first integrated and multi-channel campaign, respectively.
My role with these campaigns was from ideation, planning, and implementation to reporting and analysis, with and without a team.
#KXIPCheerSquad was the idea of the KXIP Manager; though, rest were either mine or part of the channel strategy for Kings XI Punjab.
#CricketWithWCW was my own idea. It was designed to build brand awareness for the brand World Class Willow India + drive app installs; solely done by me as a one person team.
#CricketReturnsToIndia was pitched and implemented by me, with a team. It was designed to build brand awareness, increase followers, and fan engagement on social + to create an online buzz for the brand OneCricket.
In future, I am interested in doing online-offline marketing campaigns that spark deeper conversation with the target audience whilst building a strong brand on social / digital and beyond. : )