Social Media Optimisation (SMO) for Facebook Pages
Created and optimised Cricket Sensex and its sister Facebook Pages for better visibility in Search results on the web and social
Wrote keyword-rich bio and description + added contact information to the Pages as part of the brand building efforts
Shared trending and latest cricket-related news and information on the Pages with catchy copy as caption for fan engagement
Expand SP's social media presence + optimise website for social sharing to build a brand + basic SEO tactics on my personal blog
Suggested SP founders to activate and regularly update SP's official Google+ channel for increased readership and SEO purposes
Also, suggested the founders to tweak the website code to enhance brand building efforts like whenever an article is shared on Twitter, it links back to SP's Twitter account in a pre-composed Tweet
Re-shared my articles published on SP to my own personal sports blog, Planet "M", for improved SEO and readership building purposes as a new writer
Inter-linked blog posts on my personal sports blog for content discovery and better User Experience
Optimised article title, URL, image name, ALT text, and caption, etc. for SEO purposes
Search Engine Optimisation (SEO) for WordPress
Used relevant keywords in the blog posts for better Search Rankings on the web
Inter-linked blog posts for context and better User Experience
Re-shared articles on my personal event coverage blog, Mon's Rules, for improved SEO and readership building efforts as a writer
Optimised article title, URL, image name, ALT text, and caption, etc. for SEO purposes
SMO for Khelnama's social media profiles + SEO for Khelnama's website + basic SEO tactics on my personal blog
Created and optimised Khelnama's official Google+ profile and YouTube channel for better Search listings
Added brand's other social media profile's links and official website link to Khelnama's official social media profiles
Used keyword-rich hashtags while promoting an article or sharing a social media post on Google+, Facebook, and Twitter
Built an audience for Khelnama's Google+ page from scratch with the aim to drive traffic to brand's official website
Suggested proper linking of Khelnama's social media profile links to Khelnama's official website
Wrote keyword-rich blog posts as a featured writer for Khelnama's official website with SEO in mind
Re-shared my articles published on Khelnama to my own personal sports blog, Planet "M", for improved SEO and readership to build authority as a writer
Inter-linked blog posts on my personal sports blog for context, relevancy, and better User Experience
Optimised article title, URL, image name, ALT text, and caption, etc. for SEO purposes
SEO for WordPress + basic SEO tactics on my personal blog
Used sports event-related keywords in the blog posts for better Search Rankings as a Multimedia Writer
Re-shared articles published on SportsKeeda to my own personal sports blog, Planet "M", for improved SEO and readership as an expert in the sports and LIVE events categoryÂ
Inter-linked blog posts on my personal sports blog for increased Page Views, content relevancy, and better User Experience
Optimised article title, URL, image name, ALT text, and caption, etc. for SEO purposes
SEO for WordPress + basic SEO tactics on my personal blog
Used relevant keywords in the blog posts for better Search Rankings as an expert in the Cricket domain
Re-shared articles published on CricketSoccer to my personal sports blog, Planet "M", for improved SEO and readership as an established writer turned columnist
Inter-linked blog posts on my personal sports blog for improving User Experience and to provide reader's some context about the topic being discussed in the blog post
Optimised article title, URL, image name, ALT text, and caption, etc. for SEO purposes
SMO for assigned social media accounts + limited SEO Audit for KXIP website + SEO for WordPress + basic SEO tactics on my personal blog
Optimised women cricketers and men hockey players' profile (11 athletes in total) on Twitter and Google+ for enhanced Search indexing on social and beyond
Used cricket-related keywords in optimising the above profiles + added FB and IG profile links in the bio to increase follower base for the assigned profiles in order to build a strong athlete brand to get further commercial opportunities for the individual athletes
Did SEO audit for KXIP website in a limited setting as part of new IPL season preparation
Occasionally wrote keyword-rich articles on KXIP website as part of the marketing mix strategy
Optimised these blog posts with relevant keywords and an SEO plugin to increase Search traffic and content listing on the web
Also, re-shared articles published on KXIP to my personal sports blog, Planet "M", for improved SEO and readership as a proof of my work with KXIP
Inter-linked blog posts on my personal sports blog for Search Rankings, context, discoverability, and better User Experience
Optimised article title, URL, image name, ALT text, and caption, etc. for SEO purposes
SEO for Blogger, WordPress, and Tumblr
Relaunched my personal brand, and optimised my five blogs for proper Search listings
Optimised blog title, description, meta tags, social media integration, and inter-linking blogs to one another as a cross promotion exercise
Used Twitter Card Validator to improve how blogs and blog posts appear on Twitter as a Tweet (irrelevant as of 2025)
Further more, optimised all blogs' blog posts title, meta description, blog post link, image title, image alt text, image caption, and search results keywords, etc. to perform a limited SEO Audit
Separately inter-linked blog posts on each blog for context, relevancy, and better User Experience
Used SEO tools to ensure all the blogs and blog posts are optimised with regards to SEO
My blogs are hosted on Blogger, WordPress, and Tumblr
SMO for social media profiles, boost app downloads, promoting brand's product & services, and launch a brand from scratch + SEO for Apps + prep a website for social advertising + link building for website & App + basic SEO tactics on my personal blog
Created and optimised World Class Willow India's social media accounts on Facebook, Twitter, and Instagram
Optimised these profiles' bio and description with cricket-related keywords + services that WCW provides along with the website link
Shared relevant cricket-related news on WCW India's social media accounts with relevant hashtags to build a brand from zero
Covered LIVE matches with app screenshots on social media accounts to boost app installs and build brand awareness
Promoted WCW's products and services via copywriting + with a link back to the website for app downloads
Reviewed WCW's app for Android and iOS devices with SEO in mind and made suggestions + notified errors in the app description
Suggested to add Facebook Pixel and Google Analytics as there were plans to do social media advertising
Did content marketing in the form of infographics with a link back to WCW's official website and mobile apps to launch a brand in a new region or country
Published above infographics as a blog post on my personal sports blog, Planet "M", to build brand awareness for WCW India + drive app installs, etc. as a marketer who writes occasionally
Optimised article title, URL, image name, ALT text, and caption, etc. for SEO purposes
SMO for OC's social media profiles + Organic promotion of apps + Prep a website for monetisation at one point in future
Changed Instagram hashtag strategy from trending hashtags to relevant hashtags for organic content discovery in the Explore page
Used location feature on IG posts and stories to target the right audience in an organic way
Limited hashtags on Twitter to 2 or 3 so the Tweet does not look spammy + formatted Tweet into multiple lines for better readability
Used somewhat long captions on Facebook (than Twitter) with only relevant hashtags in order to grab audience's attention
Wrote keyword-rich catchy copy as caption to boost fan engagement while increasing social content reach organically
Did a mix of content creation + content curation as a social strategy so that the brand feels like a feed from a friend's account
Made changes to brand's social media creatives to promote OC's Android and iOS app during match day posts
Covered LIVE matches with Android app screenshot on Instagram as IG Stories to position OC as an expert in LIVE events coverage
Suggested to add interviews to build website authority for future monetisation opportunities which was later done by the content team
I have basic-level knowledge of Search Engine Optimisation since I have worked as a writer in the past.
With my extensive work in social and digital, I have good to great Social Media Optimisation and copywriting skills.
Self-learned knowledge has been applied in the above mentioned work.
For SP, CIA-SEDIL, SportsKeeda, CricketSoccer, Trivone & KXIP, the SEO scope was limited given there was a dedicated person to handle it.
For WCW, the only scope was the infographics + resharing them as blog post on my Sports blog.
For OneCricket, I did an extensive SMO work for brand's social media channels while promoting their website and apps.
Going forward, I am interested in performing a detailed audit of a website or blog to understand what it takes to properly index and optimised a brand's website or blog in Search Engines & beyond. : )