Embedded Files
This section represents my limited hands-on approach with paid social media campaigns for brands.
This section represents my limited hands-on approach with paid social media campaigns for brands.
Social Media Manager @ World Class Willow
Social Media Manager @ World Class Willow
@worldclasswillow.india on Facebook.
@worldclasswillow.india on Facebook.
Post Engagement Campaign
Post Engagement Campaign
Facebook Page Likes Campaign
Facebook Page Likes Campaign
Social Media Campaign Metrics (Facebook)
Social Media Campaign Metrics (Facebook)
People Reached: 544,686
Engagement: 77,114
Page Likes: 7,851
@worldclasswillow.india on Instagram.
@worldclasswillow.india on Instagram.
Social Media Campaign Metrics (Instagram)
Social Media Campaign Metrics (Instagram)
Likes: 73,805
Comments: 19
Post Engagement Campaign
Post Engagement Campaign
Social Media Marketing Manager @ OneCricket
Social Media Marketing Manager @ OneCricket
@cricket.one on Instagram.
@cricket.one on Instagram.
Some organically good performing IG posts were randomly promoted to gain followers on OneCricket's official Instagram account.
I have lost screenshots of Promoted Posts, so nothing visual to represent here.
While we didn't gain any followers from the ads, it did give us decent impressions and profile visits which built brand awareness for OneCricket.
@OneCricketApp on Facebook.
@OneCricketApp on Facebook.
Teaser posts for brand's first-ever social media campaign were promoted to announce the contest and increase participation through OneCricket's official Facebook Page.
I have lost screenshots of Boosted Posts, so nothing visual to represent here.
The ads performed okay-to-good in terms of building anticipation for the campaign, other than creating brand awareness for OneCricket. However, it is important to mention here that Facebook was never part of the social media strategy as stated in an email by the senior management to me during my tenure at the company.
@OneCricketApp on Twitter.
@OneCricketApp on Twitter.
A testing was done on Twitter using advertising to check the scope of app downloads via OneCricket's official Twitter account.
I have lost screenshots of the Tweets, so nothing visual to represent here.
In summary, we spent $50 on two Tweets which received 22,140 impressions, 2,331 engagements, and 0.105 engagement rate with no uptick in the app downloads from the ads. The Promoted Tweets collectively received 60 likes, 4 retweets, and 0 replies.
Please note :
Please note :
I wrote the ad copy for the above campaigns.
I also selected the creative for these campaigns.
It was my first hands-on experience with social media advertising campaigns, but in a limited capacity and in varying settings.
For WCW, I played a supportive role as an individual contributor to the person doing paid social.
For OneCricket, I worked with a team of designers while providing support to the individual doing social media advertising.
Going forward, I am interested in creating and implementing paid social media campaigns for brands that want to leverage social media to meet their target audience for the promotion of their products and services. : )
Copyright © Monika Arora. All Rights Reserved. Sharing & copying content is prohibited. Learn more >
Copyright © Monika Arora. All Rights Reserved. Sharing & copying content is prohibited. Learn more >
Google Sites
Report abuse