Copywriting

This section portrays my hands-on approach of doing copywriting to promote a brand's products and services via social media channels.

Please note :

• • With my previous experience in content writing, I am able to produce catchy copy that pique interest of a target audience.

  • For WCW, I had the chance to generate brand awareness and leads for a product or service that sells physical goods.

  • The idea was to drive app installs to showcase WCW's products and services.

  • I even did content marketing to augment these organic product promotions by designing eye-catching infographics with a link to website + WCW's official mobile apps.

  • I was successful in building brand awareness for WCW's Cricket Gear, and there were around 40 inquiries for pricing during my work tenure at the company.

  • For OneCricket, I had the opportunity to build a community from almost zero for the brand that has an active website and app.

  • The idea was to cover LIVE matches to organically promote brand's website and official Android & iOS apps.

  • I used a mix of content types, including carousels and videos, to build a brand community for OneCricket with a team of designers.

  • I was able to build an engaging community with 99% organic content that amassed 1.3M+ impressions, 1.2M+ reach, and 135K+ engagement across FB, IG & Twitter while follower count increased by 346% within a period of 6 months.

  • Going forward, I am interested in learning the art of social selling with a dedicated advertising / sales team or individually as a marketer to generate leads and ultimately boosting sales for a product or service. : )