Social Media Marketing, Management & Strategy

How to build and manage relationship with a target audience via social networking sites.

This section features my social media work experience with brands in varying settings.

Co-founder & CEO @ Cricket Sensex

Cricket Sensex - Social Media Marketing - Monika Arora

Women's Cricket :

Cheers for our Women Cricketers.
Dependable Mithali.
Deadly Jhulan.

Men's Cricket :

Cricket Sensex.
Simply MAHI.
Sachin Tendulkar the legend within.
Dravid Facts.
Yuvraj Singh – The Real Warrior.

Other Communities :

IPL – Indian Premier League.
Test for Best – World Cup 2011.
Umpires' Tales.
Unsung Heroes.
Abhi's Cricket Corner.
Mona's Sports Diary.

Social Media Marketing Intern @ Trivone

Khelnama - Social Media - Monika Arora

Social Media Community Manager @ TSD Corp

Kings XI Punjab - Social Media - Monika Arora

Brands :

Kings XI Punjab.
Delhi Daredevils.
Air India.
Fraser Castellino.
Circle of Cricket.
MEA.
Indian Diplomacy.

Women Cricketers :

Archana Das.
Asha S Joy.
Sushma Verma.
Veda Krishnamurthy.
Vanitha VR.
Karuna Jain.
MS Thirushkamini.
Gouher Sultana.

Hockey Players :

Manpreet Singh.
Raghunath VR.
Gurvinder S Chandi.

Other Communities :

Circle of Sports.
Circle of IPL.

Social Media Manager @ World Class Willow

World Class Willow - Social Media Marketing - Monika Arora

Social Media Marketing Manager @ OneCricket

OneCricket - Social Media Marketing - Monika Arora

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Please note :

- Slide decks are in chronological order.
- I myself handled day-to-day activities for the mentioned brands / profiles.
- For some accounts, I have lost screenshots to present hard numbers of actual followers.
- As an experienced marketing professional, I have had the pleasure of handling both large and small social media following. I have even created communities from scratch. Hence, I very well understand how to communicate in a unique brand voice while working with different teams in (mostly) a remote setting. : )

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