Kommunikations teori

Hvad beskriver Shannon/Weavers model? 

Først er der "Afsenderen" som har et budskab det skriver han så ind i "indkodning"  ind til et medie eller en kanal f.eks. en radio. Her kan der så være støj for personen som hører eller læser reklamen denne støj kan være andre der taler eller vis de kører i bil. 

Så er der afkodning hvor personen vil afkode det han eller hun hører eller læser så personen forstår reklamen. Firewallen er her så til at stoppe reklamen ved at man måske synes det er en kedelig reklame vil hjernen så sige det her er ligegyldigt så jeg lytter ikke til radioen. 

Til sidst er der så det modtageren har opfattet fra reklamen, som godt kan være noget andet end det afsenderen ville have man skulle forstå. 

Cultivation theory. 

This theory makes it more likely to reinforce your opinions rather change it. This process takes time from when you got the news. 

The needle theory. 

Its just news straight into the head of the listener. 

Reception theory. 

There is three types of people

1. the agreeable 

2. the middle/negotiable. 

3. the opposit

Two step flow

Mass media gives news and then the opinion leaders gives it to the mass audience. 

Uses and gratification theory. 

This theory takes action in alsmot all theorys. This happens by maybe media sending a video of someone getting shot in the head by a football. This isn't much infroamtion but its entertainment wich can keep the audience watching. 

There si also escapism where you just want to leave the real world for a period of time to have some fun. Here you won't learn as much as from media such as television. 

What ad made you (Oscar) buy or install someting? 

It is the needle theory that made "Oscar" buy the energy drink. He saw the ad on a poster and went to a 7/11 and bought it. 

A rockstar ad made Oscar buy a rockstar energy drink. He got what he bought an energy drink.