Market Research

Here we look, through SWOT analysis, at a few examples of companies that provide accessible solutions to therapy and accessory treatments.

Readings

Journaling for Emotional Wellness

https://www.urmc.rochester.edu/encyclopedia/content?ContentTypeID=1&ContentID=4552

Insights

• Helps prioritize mental health concerns and issues

• Helps recognize patterns and triggers, leading the path to solving them

  • • Can also help providers 

• Gives time to practice positive affirmations 

• Most beneficial to maintain daily and have freedom to fill out as the user pleases

Understanding Users' Perspectives on Mobile Apps for Anxiety Management

https://pmc.ncbi.nlm.nih.gov/articles/PMC9474730/

Insights

• Users appreciate variety and customizability

• Issues with sustained app use in users

• Users value reflection apps 

• Disengagement comes from lack of variety, lack of personalization and usability issues

• Mental Health apps may cause users to misinterpret information about themselves and discourage face-to-face interactions

• social features  and simplicity increased engagement

• paywalls decrease engagement

• Many users feel virtual therapy options help the same way face-to-face does

• platform limitation decreased engagement

• unmoderated peer chat rooms can hinder treatment and engagement

Updated Topic Statement

How can design help young women, aged 18-29, be more engaged in their Anxiety 

therapy experience?

Survey Questions

Yes or No Questions

• Have you ever used an app geared toward mental health?

• Do you have an interest in meditation to ease symptoms?

• Do you have an interest in journaling to ease symptoms?

• Have you ever decided not to seek treatment? 

  • • If so, why?

• Are you familiar with the 3-3-3 grounding exercise?

• Does cost affect how you go about treatment?

• Do you feel you have time to manage your symptoms?

• Do you feel engaged with your treatment?

Extended Response

• How many days of the week do your symptoms affect your daily life?

• What are your 3 most prominent symptoms?

• Has your experience with treatment been mostly positive or negative?

Research Review Sheet - Draft

Portfolio Log 

Next Steps

• Set up survey

• Work on audience personas(Primary and secondary)

• Continue reading

• Continue to prepare for Research Review

• Research a typical anxiety therapy session

  • • What questions are asked?

    • Who talks more?