Week 5

McDonald Project tracking spreadsheet

Tasks

Readings
Visual Research
Case study
Continue ideation

Readings

CBT Techniques: 25 Cognitive Behavioral Therapy Worksheets

https://positivepsychology.com/cbt-cognitive-behavioral-therapy-techniques-worksheets/#what-is-cbt

Insights

Cognitive Distortions
- - ignoring positives, polarized thinking(Black and white ideas), overgeneralization, conclusion jumping, catastrophizing, personalization(everything is because of them), controlled fallacies(either everything is their fault or nothing is), believing everything must be fair, blaming others, creating "rules", feeling=believing, demanding change, global generalization(being bad a one=being bad at all), always being right, expecting a reward for good
CBT tools
- - Journaling, breathing, thinking through the outcome of a worst-scenario, identifying faulty thinking, muscle relaxation, exploring faulty thinking and restructuring, exposure to anxiety/panic to de-villainize symptoms, exposure with response prevention

Does Gender Make a Difference in What Motivates You?

https://globisinsights.com/purpose/dei/intrinsic-motivation/

Insights

In a study, women ranked security, financial need, and altruism to be top motivational factors

How Do Women Buy?

https://www.linkedin.com/pulse/how-do-women-buy-ang%C3%A9lique-masse-nguyen/

Insights

women are more active on social media
- - use it more to connect with others than men( f-65% vs m-53%) , express creativity, entertainment
women are less trusting of advertising
86% of women use social media for shopping suggestions

Video

Graded/Tiered Exposure Worksheet

Has the patient rank their anxious triggers, setting up a structure for exposure therapy- starting from least triggering to most. Helping patients face their fears, and implement learning from therapy sessions.