Week 12

Comps & Mocks Review

Comps & Mocks Reflection

Overall, my Comps & Mocks Review went very well. I received feedback that consisted of minor tweaks to strengthen the final product and a few suggestions to look at before settling on a final design. Most issues stemmed from my pamphlet solution and the card solution with structural and size concerns. However, all of my deliverables are in good places and simply need small kinks worked out for the final. 

Starting with Deliverable One, the box packaging, I ended up with four pretty strong variations. There was concern regarding box size and whether filling the box longways may be too intimidating. This could be solved by making the box a bit shorter, or the workaround for this issue comes in later with solution four, the cards. There was also consideration that I could cross over my variation that showed the product through a graphic and another variation that depicted a zen garden pattern for my final. I was also asked to look into more color on the box, especially the inside box. 

With Deliverable Two, the pamphlet, there were two different structure variations. One was a basic 3-panel pamphlet, which gave more information but was less exciting overall. The other had 4 panels, 2 sets of 2 sized panels, creating an image when folded together. The latter pamphlet was deemed more visually interesting but had a structural integrity issue with the first two panels. The join on these panels was too short and was at high risk of ripping and warping. We discussed two different solutions to this problem. First is using the first pamphlet and emulating the cutouts from pamphlet two onto it with a darker color to simulate the negative space. The other solution involved keeping the second pamphlet but not curving the cut of the first 2 panels down as far or keeping it straight from the highest point of the panel to buy more support. The graphic from pamphlet one would also be nice to incorporate into pamphlet two if chosen to be the final, as well as a sort of tagline on the front. To fix this issue, there would need to be at least two more iterations and test prints to solidify which is the better solution. 

Next is deliverable three, the card envelopes. There was not much to fix with this solution other than deciding the final design. The final comp does need to be much cleaner than the comp from this review, notably the hole for the keyring. I was asked to consider the size and look into what it was look and feel like at a bigger size to see if it better to handle and use. This would also avoid having to resize the box. 

Last is solution four, the cards. This solution received the same feedback as the envelope- consider a bigger size for more space to write and write a blurb on the current size to test. In addition, I was forewarned to make sure my final card prints had the proper coating on them so they could be written on properly. I should also should ensure the brand wordmark on the cards stays out of the way to stay hidden, as the comps showed the bottom half of the wordmark when the cards shifted. 

All in all, I do think all four pieces are in good places, and the revisions should be quick. 

My descriptions of each piece seemed to be effective, other than my rationale for the envelope. My explanation should have covered that the envelope also serves to hide the side of the card the user is not focusing on at the time. On the other hand, my craft skills worked in my favor for the comps, other than the keychain hold punch, showing 4 faithful variation representations of each deliverable. 

Tasks

• Solidify card and envelope solutions complete by 4/9

  1. 1. • Revise and test print

• Solidify box solution complete by 4/13

  1. 1. • Revise and test print

• Print and assemble deliverables complete by 4/16 

  1. 1. • Using quality materials

• Take photos of Deliverables complete by 4/17

• Finish presentation complete by 4/18

  1. 1. • Making presentation background and symbols/graphics

• Record practice presentation complete by 4/20

• Presentation for faculty complete by 4/28

• Final show set up complete by 4/29