July 28, 1967

Other groups were also active in the African American community in Milwaukee. The group BAD (Black Active Determined) is described as a more militant group, and this article describes their stress on supporting the African American community economically.

Questions for Reflection

1. How does BAD answer the question, “Why buy Black?”

2. BAD gives ten purposes for their organization. Pick one of those purposes and pretend you are explaining to a friend what BAD’s purposes are. Write a text explaining your chosen purpose in your own words.

3. What cause might you want to support by making deliberate choices in your purchasing habits?

“BAD Stresses ‘Think Black.’” Milwaukee Star, July 29, 1967. Page 3. Milwaukee Public Library Microfilm Collection, Microfilmed by the Wisconsin Historical Society.