Title/Logo Design

Project Description

For this project you will create a Title or Logo design for your game concept. This can be done using either Adobe Illustrator or Photoshop or a combination of both.

Benchmarks

Gather at least 3 benchmarks logos that show the style you are aiming for with your logo. All three should show the same visual style so I know where you are going with yours.

Sketches/Roughs

A minimum of 3 rough sketches for your logo are required. These can be done as pencil or digital drawings or they can be rough vector explorations using fonts and Adobe Illustrator for shapes/graphics.

When working on your roughs, keep in mind that they should be more than just a font typed out. A font can be the starting point, but you should add more to it to make it unique and iconic. Some customizations could be:

Adjusting the shapes of some of the font characters
Warping the text
Adding drawn in graphics along with the title
Having a drawn icon along with the title
Making it three-dimensional

Color Final

Once you have an approved direction from your roughs you will begin to create your final using Adobe Illustrator, Photoshop or both. If it can be done as vector art, that is preferable for a title/logo as it is infinitely scalable without losing quality.

Sizing

Consider your final usage for the logo/title first and work in those proportions (iPad or iPhone for example). If your final will be vector art, resolution is not an issue as it cane be scaled without losing quality.

If your final is done as raster art (in Photoshop) it should be done at the largest size it will be used at. Consider where it will be used and how large that will make the final. If the largest use will be on an iPad, create your final at that size. If you anticipate it may be used larger like on say, a poster, create it at that size.