CRM For E-commerce Companies

What is an E-commerce CRM?

The E-commerce Customer Relationship management software allows a business to store, manage and use customer relationship data to maximize profits and customer engagement. Online CRM software can help in gathering insights to make informed decisions by accessing organized customer data to understand customer purchase patterns. `

How does it impact your business?

· Boosts Efficiency and Conversion Rates: E-commerce CRM integration uses powerful integrations to provide the most accurate solutions for all problems related to online shopping sites. It creates a smooth workflow which will directly impact the profits and workforce productivity.

· Integrates Flawlessly with Existing E-commerce Platform: Kapture Online CRM software has the capability to integrate seamlessly with your existing e-commerce platform and save you a lot of time and resources you might have needed if you wanted to start from scratch.

· Mobile Centric Platform: With abundant and accurate app integrations to support your business, you can grab the reigns of your company and guide it to your preference all through the convenience of a mobile device. This opens up a lot of opportunities because you have taken your business live.

· Mobile Chat App: The E-commerce CRM platform will receive a lot of unique queries from the customers regarding orders, returns, refunds etc, The queries are converted into tickets and consolidated in a unified inbox so that they can be attended based on priority. The dashboard also allows service agents to provide instant online CRM solutions to customers.

· Access Data Instantly: Service agents are expected to provide instantaneous solutions, but that is not possible unless they have ready access to relevant customer data. The e-commerce CRM provides smart solutions to organize and retrieve data easily.

· Conduct Comprehensive Marketing Campaigns: Keep your customer base informed about the latest offers, create templates to avoid repetitive work, send personalized greetings on special occasions all through the multifunctional dashboard. You can also notify customers about subscription reminders, order delivery reports and payment invoices.

· Ticket Management System: All customer queries are converted to tickets and auto assigned to the agents who then attend to each ticket based on priority. This systematic flow increases productivity while ensuring all customers are provided with satisfying solutions. The escalation matrix keeps escalating to the next level agent until the ticket is attended to which makes the whole process accountable and smooth.

Conclusion

For every E-commerce platform, it’s essential that it has a proper workflow and structure. E-commerce CRMs are essential for a business to thrive in the current competitive e-commerce industry.

Sign for A Free Trial of Kapture CRM. The free 30-day trial does not require a credit card and will allow you to begin using the CRM to manage your leads and support operations. You can also request for A DEMO of the software .