Benefits Of CRM Software For Different Industries

A CRM software has almost become essential for any business that wants to grow substantially. A CRM helps create engaging interactions with potential customers and turns them into customer. This conversion process from a generated lead to a full-fledged customer can be quite complex and taxing on the sales team. Hence many businesses implement a CRM system into their businesses to maximize productivity.

Most CRMs can be adapted to any sort of industry and are completely customizable to the specifications of the business owner. Here is how various industries benefit from CRMs.

· Hotel industry: CRMs can auto assign enquiries from multiple sources to specified teams, instant mobile notifications about leads, send reminder mails through pre-set templates and generate invoices with one click.

· Travel Industry: A travel business needs to consolidate leads from various platforms and assign them to teams so that they can work on converting leads into clients. Access information about client interactions so that you can server the clients better.

· E-Commerce industry: Auto-assign tickets and track the real time status of each ticket to promote accountability. Customer information at your finger-tips helps team provide solutions seamlessly. Manage promotional campaigns through emails and SMS to increase your reach.

· Healthcare Industry: Access patient information, scheduled appointments, cancelled appointments and diagnosis records easily to serve patients better. The CRM provides the necessary tools to make the healthcare industry more productive.

· Education Industry: Provide accurate education support services, access student profiles, and swift solutions through live chat, help build student connections so that they have a smooth educational experience. Reduce admission cycles drastically through the CRM.

· Real Estate Industry: Consolidate leads, enquiries from various sources and auto-assign them to the sales team. Run engaging campaigns to expand your reach whether online ads, TV, print, radio etc. Manage inventories and send accurate invoices while managing important documents and agreements.

· Airlines Industry: A customized front end design of booking systems increases direct conversions from various sources. Easy access to data obtained from different levels of booking for more effective marketing campaigns. Easily integrate with your current PSS systems.

· FMCG industry: Create multi-level product catalogues with SKUs and enrich your media library with product descriptions and payments. Allow field agents to access information in real time through the mobile app. keep your customers updated with timely alerts about offers and schemes. Add new orders while monitoring order status and collect payments with real time updates.

· Pharmaceutical industry: Get valuable insights about the demand for your drugs and medicines. Start engaging marketing campaigns and layout your target customer groups like physicians and medical institutions. Gain a competitive edge in your industry by structuring internal operations and build sustainable relationships with your customer base.

· Media Industry: Track performances through growth graphs and reports with custom parameters. Monitor employee performance and gain insights about employee activities. Manage budgets and get forecasts for your media advertising projections by analyzing current activities.

· Banking Industry: Get insights about individual customer profitability by evaluating their personal holdings. Manage, evaluate and track opportunities while acquiring potential leads. Access valuable metrics and information about client assets so that you can provide them the best solutions for their queries.

· Retail Industry: Manage all your orders from various sources and access them from one single inbox within the CRM. Streamline your order taking process and save lots of time and resources. Track order payment progress and classify them into pre-paid, partially paid and to be paid during delivery, etc.

· Cruise Management: Consolidate all enquiries into a single dashboard for easy access while automating all collection tasks. Gain insights on booking sources and optimize performance to increase revenues. Manage reservations and make sure every customer has a hassle free experience.

· Service Industry: Create customer profiles by gathering basic information under each profile so your service team can serve customers better. Track customer interactions with your team and analyze conversion rates while measuring customer satisfaction rates. Streamline the service process by giving it a strong base and guide your team to derive more profits.

So we can conclude that a CRM is essential for any business who is motivated to provide a seamless service while actively increasing the productivity of the workforce. A CRM is a capable tool that every business should invest in, no matter the industry.

Sign for A Free Trial of Kapture CRM. The free 30-day trial does not require a credit card and will allow you to begin using the CRM to manage your leads and support operations. You can also request for A DEMO of the software.