4 Essential Features of a Travel CRM

With the world fast shrinking into a global village, many tour operators have come forward with appealing propositions to allow their customers to see the world. However, on the business side of it, there has to be a technological differentiator in the form of a travel CRM with these features, to ensure total success.

Travel products

A travel agency CRM software tool needs to allow creation of customized products based on the offerings. This needs to be at a granular level, including aspects like accommodation, transfers, activities, tour packages, and travel arrangements.

Handle pricing update

It should be able to procure best prices from multiple sources like AirBnb and Trivago. This way, the cloud travel CRM tool can ensure a range of options to the traveller. It should also be able to configure and display the price lists, cancellation policies, and special offers (at the relevant time).

Total sales support

Here the CRM can be a vital sales enabler with two key functionalities –

1. A travel management software system needs to provide quoting for a particular holiday/ travel requirement faster.
2. The CRM needs to provide for automatic follow up on leads and ensure better conversion rate to power up the efficacy of the sales team.
3. It will also help expand the sales channels to include new avenues like online, phone, mail, customer support (for up-selling and cross-selling)

Operational efficiency

How Good it would be if upon receipt of an enquiry an automated request is sent to the vendors to check for availability and confirmation? This is exactly what the operations module of a good travel CRM tool. All logistical details like creating rooms, transfer, flight booking, and airport transfer will be done with the help of a good travel CRM

In addition, the CRM needs to ensure faster payment with simple invoicing and visibility of pending invoices, monthly earnings, and profitability.

To conclude

The tour operators of today’s times look to technology to get the competitive edge and thrive in the challenging market conditions of today. These features in a Travel Management Software System will help them accomplish this objective successfully.