Embedded Files
Characterization of market, Main competitors analysis:
Euromonitor "Beer in Portugal" from Blackboard
https://brewersofeurope.org/site/countries/figures.php?doc_id=660
Political factors:
https://www.portugalresident.com/new-alcohol-law-limits-teens-from-july-1/
https://algarvedailynews.com/news/5925-drink-limit-raised-for-teenagers-in-portugal
Demographic Factors:
https://www.ine.pt/xportal/xmain?xpgid=ine_main&xpid=INE
TGI Data
https://unsplash.com/s/photos/drinking-beer-miner
https://ec.europa.eu/eurostat/documents/10186/10990320/PT-PT.pdf
Environmental Factors:
https://beerandbrewing.com/dictionary/4eLmiwX9aV/
https://www.superbockgroup.com
https://marketeer.sapo.pt/super-bock-gela-24-minis-em-30-minutos
http://kchbi.chtf.stuba.sk/upload_new/file/Miro/Proc%20problemy%20odovzdane%20zadania/%C5%A0uhaj/The%20brewing%20industry%20and%20environmental%20challenges.pdf
https://www.addictioncenter.com/alcohol/alcoholism-causes-risk-factors/#:~:text=Both%20internal%20and%20external%20factors,%2C%20education%2C%20and%20job%20status.
https://www.gtu.ac.in/ABP/GCSR%20PDF%202012/739%20-%20PORTUGAL.pdf
https://www.hps-pigging.com/beer-industry-environmental-concerns-and-regulations/
Social-cultural factors:
https://www2.deloitte.com/pt/pt/pages/consumer-industrial-products/articles/consumo-2017-press-release.html
https://www.euractiv.com/section/alcohol/news/eu-beer-market-sales-fall-20-so-far-this-year-due-to-covid-19
https://www.tandfonline.com/doi/full/10.1080/10408398.2014.969396
https://theculturetrip.com/europe/portugal/articles/15-portuguese-habits-you-cant-help-picking-up-if-you-live-in-portugal/
Technological factors:
https://www.grin.com/document/428634
Consumer Profile
https://learn-eu-central-1-prod-fleet01-xythos.content.blackboardcdn.com/5f1a14cf92fba/40887900?X-Blackboard-Expiration=1618941600000&X-Blackboard-Signature=RzQ5%2Bv5e0apqaTRLht4mkgiXVZD5ocOdpdb2VM4J39I%3D&X-Blackboard-Client-Id=341439&response-cache-control=private%2C%20max-age%3D21600&response-content-disposition=inline%3B%20filename%2A%3DUTF-8%27%27A%2520clustered-based%2520segmentation%2520of%2520beer%2520consumers.pdf&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Date=20210420T120000Z&X-Amz-SignedHeaders=host&X-Amz-Expires=21600&X-Amz-Credential=AKIAZH6WM4PL5M5HI5WH%2F20210420%2Feu-central-1%2Fs3%2Faws4_request&X-Amz-Signature=8586dcd954702e792cd9f4cee820db6a135c107f5283152192d2b6533d0e04ea
Literature review:
“Ethics and social responsibility on segmentation and positioning”:
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Literature Review:
“External and internal buying behavior influencing factor”:
Calvo-Porral, C., Orosa-González, J., & Blazquez-Lozano, F. (2018). A clustered-based segmentation of beer consumers: from “beer lovers” to “beer to fuddle.” British
Food Journal, 120(6), 1280–1294. https://doi.org/10.1108/BFJ-11-2017-0628
2. Donadini, G., & Porretta, S. (2017). Uncovering patterns of consumers’ interest for beer: A case study with craft beers. Food Research International, 91, 183–198. https://doi.org/10.1016/j.foodres.2016.11.043
3. Drinking beer in Portugal. (2021). Portugal Visitor.
https://www.portugalvisitor.com/portugal-culture/portuguese-beer
4. Gómez-Corona, C., Escalona-Buendía, H.B., García, M. and Chollet, S. (2016). “Craft vs
industrial: habits, attitudes and motivations towards beer consumption in Mexico.”
Appetite, 96(1), 358-367
5. Grunert, K. G., Hieke, S., & Juhl, H. J. (2018). Consumer wants and use of ingredient and nutrition information for alcoholic drinks: A cross-cultural study in six EU countries. Food Quality and Preference, 63(May 2017), 107–118. https://doi.org/10.1016/j.foodqual.2017.08.005.
6. Hoyer, WD., MacInnis, DJ. (2010). Consumer Behavior. South Western: Mason, OH.
7. Kim, M. and Chintagunta, P. K. (2012). Investigating brand preferences across social
groups and consumption contexts. Quant. Mark. Econ. 10:305–333.
8. Kleban, J. and Nickerson, I. (2012), To brew, or not to brew – That is the question: an
analysis of competitive forces in the craft brew industry. Journal of the
International Academy for Case Studies. 18(3), 59–81.
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Beer, cap. 9. Swinnen, J.F.M. Oxford Scholarship Online.
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changing attitudes and associations with current wine consumption: A pilot study
indicating how experience may drive cur- rent behaviour. Food Qual. Prefer.
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representations of beers through a free association task: A comparison between
packaging and blind conditions. Food Quality and Preference, 28(2), 475–483.
13. Sheu, J. J., Chu, K. T., & Wang, S. M. (2017). The associate impact of individual internal experiences and reference groups on buying behavior: A case study of animations, comics, and games consumers. Telematics and Informatics, 34(4),
314–325. https://doi.org/10.1016/j.tele.2016.08.013
14. Silva, A. P., Jager, G., Van Zyl, H., Voss, H. P., Pintado, M., Hogg, T., & De Graaf, C. (2017). Cheers, proost, saúde: Cultural, contextual and psychological factors of wine and beer consumption in Portugal and in the Netherlands. Critical Reviews in Food Science and Nutrition, 57(7), 1340–1349.
https://doi.org/10.1080/10408398.2014.969396
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https://doi.org/10.15239/j.brcadvjb.2018.03.01.wa04
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consumers’ perceptions of the nutritional value of alcoholic and nonalcoholic
beverages.” Institute of Food Technologists, 73(1), 8-11.
“Marketing research process”:
Babin, B. J., & Zikmund, W. G. (2015). Essentials of Marketing Research (4th ed.). Cengage Learning.
Brown, T. J., Suter, T. A., & Gilbert A. Churchill. (2013). Basic marketing research. Cengage Learning.
Burns, A. C., & Bush, R. F. (2013). Marketing research (5th ed.). Pearson Higher Ed.
Malhotra, N. K. (2010). Marketing research: An applied orientation, 6/E. Pearson Education India.
Tull, D. S. (1987). Marketing research: Measurement and method (5th ed.). Collier Macmillan.
The AMA definition is reported in “New Marketing Research Definition Approved,” Marketing News, 21 (January 2, 1987).
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