Graph representing age proportion

• An aging trend goes on through the years in Portugal, as a consequence of a decrease of both young and working population, and an increase of the elderly population

• In the future most population and market in Portugal will be mainly the elderly. In 2017 for every 100 youths residing in Portugal there were 154 elderly (65+ years). This number is expeted to reach 307 eldery per 100 youths.

It is in Grande Porto where you find the highest rates of consumption of beer, of 42.5%. Followed by 40.8% in Grande Lisboa. The lowest rate of drinking by region in Portugal is in Litoral Centro where there is a penetration of 33.5%.

According to data individuals in middle to upper social classes are the ones who present highest relative frequency with 47.5%, compared to 23.4% of individuals of lower social classes who drink beer habitually.

In terms of occupation, qualified workers standout with 54.9% having a habit of consuming beer, similarly to middle and senior staff with 53.7%.