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Interdisiplinary Project
Marketing Strategy - Marketing Research - Consumer Behavior - Data Analysis
Marketing Strategy - Marketing Research - Consumer Behavior - Data Analysis
This Interdisiplinary project, being part of the assesment for the courses of Marketing Strategy, Marketing Research, Consumer Behavior and Data Analysis, consists of an analysis of the Portuguese Beer Market.
The objective of this project, effectively being the research made, is to apply the knowledge from the courses involved and to broaden insight on different aspects of these areas in the Portuguese beer market.
The content to be explored in depth on this website consist of:
Market Research
Characterization of the Market
Main competitors analysis
Macro-environmental Factors
Consumer Profile
Consumer Behavior
Market Segmentation
Positioning
Data Analysis
Literature Reviews
Image 1
https://www.pinterest.pt/pin/9499849194887979/
The following members make up the group of creators of this website that attend IPAM - Instituto Português de Administração de Marketing situated in Porto, for the Global Marketing Bachelors Degree:
Catarina Isabel Ayres de Miranda da Cruz Teixeira | 9730
Megan Kayla Helfrich | 9321
Gabriela Alexandra da Rocha | 9075
Kai Zhu | 9391
Tomás Almeida Pinheiro | 9801
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