Demographic Profile

Alongside the gender weight on consumption, we note that martial status holds significant importance to the consumption of beer.

Consumers that claim to be "single" have shown to consume up to 54.0% of the beer, which is a major contrast to the lowest group we have. The "widowed" categories show to be the lowest and only count as 2.4% of consumed beer.

Furthermore, we believe it is interesting to observe that the highest percentages of beer consumed are in the "single", and "married or living together", categories. meaning that after the paths with a significant other have been crossed and overcome, we assume beer tends to make less part of the daily basis of consumers.

When speaking about age groups, there is a general assumption that takes into consideration the fact that young adults drink more. The data gathered shows similarities as the age group with the highest consumption percentage is 15-24, holding 36,3%.

Education shows to play an essential role in the amount of beer consumed by the consumers situated in each of the categories mentioned in the graph. As the legal age in Portugal is 18, 59.5% of consumers ingest beer when attending higher education - and as we note, this segment holds over 50% of the statistics in the number of consumers that drink beer in high school.

We furthermore see a significant impact as consumers in Basic school, holding 1,6% in total, are usually underage and still considered "children".

Moreover, in a social context, this would be considered morally incorrect.

According to this graph, there is a clear distinction on the impact the district of residence has on the consumption of beer. As this analysis is based on the survey, we can assume the majority of the population that took part in it reside in the Porto district. Porto citizens consume the most beer, being 55.6%.

Lisbon, being the capital city of Portugal shows only to impact consumers in the beer ingestion by 11.1%