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Internal Factors
Internal Factors
When taking into consideration factors that influence consumer behavior in the beer industry, there are two extents that must be analyzed, this being Internal and External factors.
When taking into consideration factors that influence consumer behavior in the beer industry, there are two extents that must be analyzed, this being Internal and External factors.
Internal factors are a driving force that are based on various aspects.
Internal factors are a driving force that are based on various aspects.
Perception is one of the factors considered internal and is based on how consumers perceive a certain product and what they identify it to. The exposure beer consumers have to advertisements and products are a form of targeting that the beer industry has invested in and may also be known as the response from consumer side to the stimuli these companies subject them to.
Perception is one of the factors considered internal and is based on how consumers perceive a certain product and what they identify it to. The exposure beer consumers have to advertisements and products are a form of targeting that the beer industry has invested in and may also be known as the response from consumer side to the stimuli these companies subject them to.
In the context of product advertisements, an additional factor that impacts consumer behavior is what they learn and what is stored in their memory. This means that as beer companies disclose information about the product on advertisement, packaging, and even nutritional information on the format of the beer (bottle, can etc.), consumers start becoming aware of certain aspects and value the transparency beer companies have when disclosing this information about their products.
Consumer personality and emotions also need to be taken into consideration in beer companies such that consumers with different needs may have adherence to products that are especially tailored to them. It is important to highlight that the beer industry tends to these needs by providing different categories when the subject is beer, including a non-alcoholic option. Overall, we note that the psychographic aspects play a significant role in the steps consumers proceed with.
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