Needled By Faith is a mock online clothing brand that makes and stocks collections for different kind of women. The goal of the site was to make the cloth shopping or viewing experience:

• Fulfilling

• Easy

• And to trigger a purchase action.

I worked with a UI/UX designer on this project and my job included writing simple, accessible and inclusive copy throughout the website, including CTAs on buttons and crafting language to appeal to our target users which includes: First time shoppers looking to 'window shop' or buy immediately & regular shoppers.