- Jumia Foods Sign Up Page
Embedded Files
For this case study, I looked at Jumia's sign up page and decided to improve the interface copy. Whilst looking through, I found that the 'password section' copy could be switched to 'confirm password' but I needed a reason or two to justify my rewrite and so, I got on to researching.
My research method included asking a couple of people which they'd like to see or prefer whilst they are signing up on a page, and also searching Google trends to see how 'confirm password & repeat password' are doing on search worldwide. I got answers from people who said things like: "Confirm sounds like there is a reason why i'm typing in what I just typed in", "Repeat password might make the end user feel like it's a waste of their time".
Here's what search said:
From my research findings, It was clear that users prefer to see 'confirm password' as opposed to 'repeat password' and what they are searching worldwide proves this too.
And that's my 'reason or two' for the rewrite.
But wait...
Here's some more copy I decided to improve on the same page too:
In taking a second look at the sign up page, i decided to switch up the copy highlighted above.
The copy in the before screenshot tells the user that they are going to receive a newsletter but, it doesn't say what the newsletter is going to be about or tells the user why they need the newsletter and how it is going to add to their food shopping experience.
So, I switched the copy to read "I want to receive updates on discounts & promotions" as highlighted in the 'after' screenshot. This new and improved copy now leaves the user with more information to help them decide about wanting the newsletter or not. It shifts their minds from "what newsletter" to "hmmm I think I need this" or "I'm not interested".
*All of the rewritten copy on this page were done on Google slides with shapes, white colour & grouping.
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