Fitnessdotexclusive is a mock fitness website created for users who are looking for an 'all in one website', to help them achieve their fitness goals. The features include training programs, meal plans, a fitness store & a community platform for fitness enthusiasts to connect together and share their progress. On this project, I worked with a UI/UX designer and my role included:
Content Strategy: Brainstormed with the designer to determine our target user, their possible fitness goals & the features for the website.
UX Writing: Created user facing copy throughout the website and microcopy CTAs on buttons to guide our user through making a decision. The copy was simple, straight-forward and armed with relevant information to guide our user through.