Challenge - How can we help entrepreneurs and startups get access to instant & affordable legal services, using simple & clear language on a website?

Solution: Re-write previous website copy, using simple, concise & clear language.

How I Helped:

• Collaborated with designers & product managers to map out the goals of the website, tone & voice, and its key messaging.

• Refreshed website content to include simple, clear & concise language.

• Tested the content with our targets based in the US & Nigeria with the help of the product manager.