Furata, H. et al. Mobile application system for sightseeing guidance using augmented reality.
Appraising the effectiveness of a prototype AR city tour
Such an AR tour likely to be engaging providing it is interactive, engaging and allows people to control their engagement with it, and of course the technology must be fit for purpose.
People’s individual drives and expectations
Reliability of technology
Educational and entertainment value
A tour system that can feel personalized and does not rely on juggling maps, bits of paper and guidebooks whilst navigating a public environment.
City or town based, busy urban area, multitude of tourists who are not familiar with area and locals who are just working or shopping.
Relies on Wi-Fi and connectivity.
Assumes a desire to learn and explore.
Assumes a desire and willingness to learn and interact with it. Pedagogically there needs to be a curiosity about the style of learning or a willingness to evaluate its proficiencies. Assumes a level of pre-existing technological proficiency.
Assumes a desire and ability to manage technology.
AR tours are extensively reliant on technological applications and reliability.
Users are likely to wish to engage with other aspects of social media such as Instagram, or twitter to document and share their experiences. So, any design must be intuitive and compatible with a variety of platforms.