Covent Garden is a district in London, on the eastern fringes of the West End, between St Martin's Lane and Drury Lane. It is associated with the former fruit-and-vegetable market in the central square, now a popular shopping and tourist site, and with the Royal Opera House. The district is divided by the main thoroughfare of Long Acre, north of which is given over to independent shops centred on Neal's Yard and Seven Dials, while the south contains the central square with its street performers and most of the historical buildings, theatres and entertainment facilities, including the London Transport Museum and the Theatre Royal, Drury Lane.
(Wikipedia Contributors, 2019)
Covent Garden receives a huge number of visitors each year, due to its popularity as a shopping and tourist location, and its proximity to the West End theatres. Use of the area dates back to Roman times, but most visitors are unlikely to be aware of the rich history of the district and its landmarks. Opportunity, therefore, exists to provide visitors to Covent Garden with a historical learning experience via their mobile devices.
Use of the personas to generate lists of the factors and concerns that characterise the context.
Selection of forces that define the challenge: the key factors and concerns that the innovation will address.