1st Stage
1st Stage
Embedded Files
In the Business Model Canvas, we roughly worked on our value proposition canvas by answering the above questions as shown in the picture. Upon completing the Business model canvas, we started working on our value proposition canvas in detail. The Value Proposition Canvas combines 2 aspects of the Business Model Canvas which is the Customer Segments section as well as the Value Proposition section itself. We will also be diving further into the 2 different customer segments later on and how the values that we offer them differs.
To refer to the Business Model Canvas, press the button below!
The picture below shows how the value proposition needs to be linked with the customer segment. The "gain creators" should link with the "gains" and the "pains" should link with the "pain relievers." Therefore, when we started working on this canvas, we had to be able to clearly state how Value Proposition fits the customer's pains & gains.
Referring to the persona characteristics, we started to craft out our persona's pains, gains as well as our customer jobs.
Click button to refer to Persona page
These data collected then brings us to what kind of workshops we want to organise.
Research on Divorce rate based on duration of marriages
Research on Divorce rate based on duration of marriages
We plotted this graph using data we downloaded on data.gov.sg.
It tells us the total number of divorcees each year based on how long they have been married.
The highest is marriages lasting 5-9 Years
Second highest is 10-14 Years
Third highest is Under 5 Years
This tells us that the majority of the divorcees are of marriages that are short-lived.
____________________________________________________________________
Breakdowns of the group of singles in the middle-aged segment
This data was also derived from data.gov.sg.
It tells us the proportion of singles by age and by gender in percentage.
Singles in the 35-39 age range makes up the biggest portion (38.7%)
Followed by singles in the 40-44 age range (29.6%)
And then singles in the 45-49 age range (25.5%)
Example Provided
Example Provided
With this example at hand, we tried our best to make use of it in order to fully understand how we can execute the Value Proposition canvas.
Our Target Market Segments
Our Target Market Segments
This was what we came up with after referring to the persona, the business model canvas, the example provided, as well as our data at hand. The only question that we have to ask ourselves is:
Can we clearly state how the Value Proposition fits the Customer pains & gains?
Can we clearly state how the Value Proposition fits the Customer pains & gains?
Can we clearly state how the Value Proposition fits the Customer pains & gains?
Pains & Gains
Pains & Gains
There were some aspects of the pain and pain relievers or gains and gain creators not tallying.
For example, there were no pain relievers for:
"Last minute calls for cases"
"Not being involved enough in son's life"
As for gains, most of it did not fit any of the gain creators under Value Proposition.
Workshops
Workshops
Our workshops however, was mentioned under "Products & Services" as well as "Gain Creators."
Under "Products & Services," we stated "workshops on tips to enter dating field."
However, we felt that it was too generic and should be much more detailed to suit the 2 market segments that we have. We then changed it in the next and final draft.
With improvements from feedback, we also tried to improve the visual presentation for our Value Proposition Canvas. However, we all agreed that it can be better improved for our virtual exhibition. Hence, we decided to transfer all of these into the software "Pretzi"
For our final draft, we decided to organise things differently for presentation and understanding purposes. We have organised it such that, the "Pain Relievers" and "Pains" are put together, and that "Gain Creators" and "Gains" are put together even though "Pain Relievers" & "Gain Creators" are under Value Proposition.
When we organised such and such together, we organised it in a way that, for example, point 1 from "Pain Relievers" fits point 1 of "Pains."
We will not be covering Customer Jobs in detail as there were pretty much no changes made. To see the full draft and go through the full experience, click the link at the end of this site!
Final Pains & Pain Relievers
Can we clearly state how Value proposition fits Customer's Pains & Gains?
-PAIN RELIEVERS & PAINS-
( following the numbers)
PAINS
Last minute call for cases
Not being involved in son's life
Not enough time to socialise
Fear of not having a partner for the rest of his life
PAIN RELIEVERS
Our event app offers refunds for the events/dates purchased in case unexpected situations occur
We offer workshops for divorcees with children looking for a partner
Easier way to connect to people
Lesser chances of being rejected
Final Gain Creators & Gains
Can we clearly state how Value proposition fits Customer's Pains & Gains?
-GAIN CREATORS & GAINS-
( following the numbers)
GAIN CREATORS
Exposure to more people sharing similar experiences
App offers quick socialising methods which does not affect other activities
App offers workshops on aspects of life
Reviews on app
GAINS
Social skills
Father & Son bonding time
Time-Saving (Links with point 2 as well)
Improve work life balance
Assurance on trying out new relationships
Final Products & Services
Value Proposition's Products & Services
We mentioned workshops earlier in pain relievers and gain creators, thus here we will be focusing more on workshops as compared to other products and services that we offer.
How to Develop close relationships with Step Children
How to Develop close relationships with Step Children
As our app targets divorcees, singles or other divorcees coming to use the app may encounter someone who have children and may struggle to connect with them. This workshop aims to provides support and insights on how to have healthy relationships with their partner's children. This is the workshop that we mentioned under point 2 of Pain Relievers as mentioned above. This workshop allows users with kids to include their children into the activities and workshops curated which counters the fears of certain divorcee parent who fear not spending enough time with their children, just like our persona John Lee.
Tips for a Long-Lasting Relationship
Tips for a Long-Lasting Relationship
This workshops is to satisfy both our target markets which includes divorcees, and middle-aged singles. At the end of the day, it focuses on people who wants to settle down or have a lasting successful relationship. This workshop will help them better become a life partner themselves.
Furthermore, it even satisfies Maslow's Hierarchy of needs:
Self-Actualisation
To further see our app prototype, click the button above ^
CHARACTERISTICS
of our Value Proposition
Our app also allows customers to reach out to each other easily and we offer different packages that adds value to our customers' experiences. Thus some characteristics that fit this statement is:
Experiences - moments (shared or individual) that enrich/enhance a person's life
Connectivity - making it easier to connect with other customers
-------------------------------------------------------------------------------------
We made an app that caters specifically to the middle-aged group who may find it harder to use the dating apps found today such as Tinder and etc as these apps tend to cater to the youth or young adults. Thus some characteristics that fit this statement is:
Newness - novelty factor provided
Accessibility - making a previously inaccessible product/service available to a consumer segment
We focused on the ideas of keys as our app's main focal point. No app has done this before and it is a unique idea on representing relationships. Thus some characteristics that fit this statement is:
Design - make something unique and aesthetically pleasing
---------------------------------------------------------------------Our customers can choose the types of workshops that want to attend and also pick at the wide range of services we offer. Our services also help carry out certain tasks for our customers such as the delivery services. Thus some characteristics that fit this statement is:
Customisation - offers personalisation on products and services
Convenience - simplifying/quickening processes
For the full experience, click the link below!
Page updated
Google Sites
Report abuse