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Course Description:
Techniques for study of communication content, message sources, audiences, and effects.
Sample Textual Analysis
Sample Textual Analysis
Based on chapter 4 and 7 of the Berger text, conduct a brief textual analysis. You will choose the text. It can be any form of communication from any medium. Consider Berger's continuum of communication as you choose your text. Then you will meticulously analyze it following the grounded theory approach. You will go into the text without any preconceptions of what themes may emerge and you will find themes organically and systematically as you carefully "read" the text multiple times. Remember to look for a saturation point before you conclude your reading.
The approach you choose will determine what kind of specific evidence from the text you will site. Rhetorical analysis will require you to look for specific artifacts within the text, such as metaphor, alliteration, synecdoche, and metomyny. Discourse analysis will require a detailed examination of the language used and the intended audience.
In less than three pages, double spaced, the student will briefly introduce the text, justify its applicability as a text, provide at least one academic citation that supports the theory that serves as the foundation for the analysis, offers an in-depth thematic analysis of the text and a brief discussion of what these themes mean to the theory, to society, and to communication scholarship. The assignment will be worth 75 points:
Homework 1 - Ardrey - Textual Analysis.pdfSample In-Class Presentation
Sample In-Class Presentation
Mobile versus headworn.pptxOn the date you are assigned, you will lead the class in a discussion of at least one research study related to the material we are studying in class. Upload a copy or a link to the study or studies you plan to discuss to the Discussion Board at least 48 hours before your assigned date. This must be an peer-reviewed study from an academic journal relating to news, journalism, advertising, public relations or mass communication.
Plan to take about 20 minutes of the class period to do the following:
Summarize the study, including its rationale, theory, method, and major findings.
Identify any research questions or hypotheses the study puts forth.
Underscore the chosen method and the theoretical justification for it.
Lead the class in a discussion about the ...
Appropriateness of the research method
Application of the method
Theoretical justification
Impact of the findings
How well the research question or hypotheses were answered or justified
Limitations of the study, its method, its findings
Future implications for the industry and for the theory.
It will be a good idea to create a brief PowerPoint or other kind of presentation you can share on the screen as you talk. Also make sure you ask some questions and try to engage the class in discussion. Make sure you add your PowerPoint or a link to your other presentation here to ensure you will be graded and receive credit.
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