Community Engagement and Behavior Adoption

Community-based management of fisheries depends on the buy-in, participation and stewardship of fishers, their families, neighbors, leaders and other stakeholders. Engagement must build from their own goals, motivation and concerns.

Fish Forever understands that setting up networks of MA+R must be participatory, inclusive and equitable, and that encouraging positive behaviors from the community will need to be based on a deep understanding of human behavior and decision-making.

The latest thinking in social science, neuroscience and behavioral economics have been combined to establish some of the most powerful tools for driving behavior adoption.