Whether at the national or local level, we prioritize four key social-media pillars that allow us to maintain consistency across our content types.

• Expertise and inspiration: this content promotes in-store expertise in addition to providing inspiration for renovation and construction projects. The idea is to demonstrate our expertise.
  • E.g.: Web articles for project ideas, tips and tricks for painting, etc.

• Smart buys: this content highlights our promotions and quality products offered in store. It also showcases our various flyer events and local promotions. The idea is to highlight our selection and great prices.
  • E.g.: Crushed Prices, We Pay the Taxes, Welcome Savings, etc.

• Social responsibility: this content showcases the work carried out within local and national communities and mainly includes initiatives for giving back to local citizens. The idea is to demonstrate our generosity.
  • E.g.: donations to a local organization, national partnership with Children’s Wish Foundation, etc.

• 100% local: this content highlights achievements and local initiatives. Every store has a story to share—about its employees, services, history, etc. Local content always performs very well, as it has a direct impact on your community. The idea is to create a sense of belonging.