Posting Videos

Making videos, like taking photos, is an art, but there’s nothing stopping you from filming a few short videos to showcase your store, products, and employees.

Videos are very popular, and people are often more receptive to them. Nonetheless, keep in mind that you only have a few seconds to grab the consumers’ attention. In general, people only watch a video for about six seconds. Be concise!

• You can film with your smartphone, as today’s devices offer good video quality.
• Try out different formats! Boomerangs, for example, can be quite fun. See an example.
• If the person you are filming is speaking, make sure the sound quality is good. It’s a shame when you can’t hear what the person is saying.
• Add subtitles if you can. People are used to watching videos without sound. If the text is not too long, subtitles can be manually added via Facebook.
• Practising your script and body movements before filming makes all the difference. And don’t forget: avoid crude language.
• The “Slideshow” format allows you to create short videos by overlaying images.
• You can also do “Facebook Live” videos from time to time. For example, it may be a good idea to provide live video during a local event. Quick tip: film with the cell phone positioned vertically so that your video doesn’t display sideways on your Facebook page. If you are lucky enough to have a cell phone tripod, use it!
• Ensure that you have the consent of the people in your videos by having them complete the Rights Form.