Content Planning

Try to create a posting schedule based on the year’s key moments. You don’t have to draft and create posts every single day.

For example:

• You know that many full-time students will be returning to school in September. Consider preparing a few posts to recruit new employees.
• You are planning a local sale in two weeks. Prepare a few post ideas to advertise your sale.

All this is certainly easier said than done. Try to set aside a bit of time every two weeks to come up with a few ideas.

Also do your best to get involved, brainstorm, and consult your store’s team. Your most creative team members will undoubtedly be able to help.