This post is easy to create. Simply add text and an image. This image can be taken with a cell phone or camera, or created using software such as Photoshop.

Recommended image size:

• 600x600 pixels – square format, as shown in the example.
• 1200x630 pixels – rectangular format.

Tip: we recommend using the PNG format when possible, as Facebook reduces the quality of JPEG images.

For more photo tips, consult the Posting Photos section.

This post is also easy to create. Simply add several photos to your post. Facebook will organize them for easy viewing by followers.

The video must be integrated into the platform itself. This is quite easy to do. You can make short videos with a cell phone or camera. You could even hire a professional to film videos right in your store.

For more video tips, consult the Posting Videos section.

Tip: whenever possible, embed the video directly into your page instead of sharing a link to a YouTube video. Your video’s scope will be much greater.

Live videos usually generate a lot of interest. People have the chance to interact directly with the video, which is very engaging for the members of your community. It makes them feel involved.

However, before “going live,” make sure that you’re ready and know what you’re going to do. Once the live feed has started, there is no way to start over if you trip over your words or forget what to do. You’re live, after all!

Tip No. 1: Be sure your cell phone is positioned vertically when filming, otherwise your video will display sideways.

Tip No. 2: Try to move as little as possible. Ideally, use a tripod.

Tip No. 3: You can post a little teaser a few hours or the day before the live video to let your community know what time to watch.

Thumbnails are a good way to share articles. Normally, the image linked to the article is automatically displayed.

If the article is from the BMR website, you should be able to change the image. However, this is not always possible.

Recommended image size: 1200x630 pixels – rectangular format

Carousels are very effective at promoting several products at once. By inserting a redirect link, Facebook will allow you to add several images (up to five).

If you wish, you can modify the redirect link for each image. You can also vary the text under each photo.

You must nevertheless provide a redirect link, otherwise you will not be able to create a carousel.

Recommended image size: 600x600 pixels – square format

Polls are very engaging. Voting is easy and a great way to interact with your community. Invite users to choose between two products, two promotions, or two local initiatives.

You can create a poll using animated GIFs offered by Facebook or by inserting specific 600x600 images.

Polls are limited to a maximum of two response choices.

This feature allows you to post job openings and collect new resumes. You can advertise a position you wish to fill directly on Facebook.

Add a job description to provide more detail.

Applicants can send their resume directly by private message or to an indicated e-mail address.

Organizing an in-store event? Create a Facebook event a few weeks in advance to solicit participants.

Don’t forget to add details to keep your community members informed about the day’s activities.

If many users RSVP to your event, you can communicate with them directly through the event’s page.

Tip: you can add a media budget to promote your event in your community.

Did another page post interesting content? Why not share it on your page?

Be sure to include a short text providing additional details.