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Reach, impressions, engagement rate… all social media terms.
Learn the definition of each term.
Learn the definition of each term.
Visibility-related terms:
- Organic reach: The number of individuals that view a post naturally without paid advertising.
- Paid reach: The number of individuals that view a post through paid advertising.
- Total reach: The number of individuals that view a post both through and without paid advertising.
- Impressions: The number of times a post has been viewed. A single individual may be exposed to the same post several times.
- Frequency: Average number of times a single individual has seen a post.
Engagement-related terms:
- Reactions: The number of times users have reacted to a post with “Like,” “Love,” “Haha,” “Wow,” “Angry,” and “Sad.”
- Comments: The number of comments made on a post.
- Shares: The number of times a post has been shared.
Note: Sharing is the engagement metric of choice. Facebook gives more organic visibility to content shared by users’ friends and family.
- Clicks: The number of times a user clicked on a post.
- Click through-rate: Calculated as follows: Clicks/Total reach.
- People engaged: The number of individuals who have engaged with the post at least once.
- Engagement rate: Calculated as follows: People engaged/Total reach
A click through-rate of 1% to 2% is considered good.
A click through-rate of 1% to 2% is considered good.
An engagement rate of 3% to 4% is considered good.
An engagement rate of 3% to 4% is considered good.
From your Facebook page, go to the Insights section, then the Posts tab. Here you will have access to a summary of your most recent posts.
You will also have a snapshot view of the reach and user interaction data by post.
Finally, you will find each post’s engagement rate.
Google Sites
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