Tips and Tricks
A few dos and don’ts
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Unsurprisingly, there are good practices to adopt and some things to avoid on social media. Let’s go over a few tips and tricks for good community management.
Do – Add information to a shared post
Do – Add information to a shared post
When sharing a post from another page, write a small description to supplement the information from the original post.
Do – Delete the link once the thumbnail is generated
Do – Delete the link once the thumbnail is generated
When you copy and paste a link into the text field, a thumbnail is automatically created (grey space with “Sales | BMR Group”).
Once the thumbnail has been created, you can delete the link in the text field and replace it with other text to accompany your post.
Do – Develop a media budget
Do – Develop a media budget
Did a post see a lot of user interaction? Use your media budget to increase its visibility. You can easily “boost” a post directly on the Facebook page.
Quick tip: make sure you define your target audience so that only people in your area are reached. By default, Facebook will suggest Canada in its entirety.
Don’t – Delete comments
Don’t – Delete comments
Barring exceptional situations, you should never delete a comment left by a user, as this could lead them to believe that you have something to hide.
It is better to respond to a negative comment to try turn the negative situation into a positive one. If necessary, you can simply hide the comment.
Should you require assistance in responding to negative comments, please contact Stéphanie Couturier at scouturier@bmr.co or numerique@bmr.co; we will happily help you out.
Also visit the Customer Service section of this website. You are sure to find several useful tips.
Do – Take the time to have your posts revised
Do – Take the time to have your posts revised
The platform allows you to preview posts before posting them on your page. Take this opportunity to have your colleagues revise your texts. Remember that your content is public, so spelling mistakes must be avoided as much as possible.
Don’t – Use “I”
Don’t – Use “I”
Remember that you are representing your team and the company; you are not speaking on your own behalf. Be sure to use “we” instead of “I.”
Do – Answer questions
Do – Answer questions
Facebook is a great platform for sharing information; however, it is essential to answer questions from your customers, be it by private or public message.
Need help answering a question? Visit the Customer Service section for pre-written responses.
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