The Impact of the Facebook Algorithm

With Facebook constantly announcing changes, it is best to try to identify the positive aspects of each update to effectively adapt our social media strategies. It’s all about working around this unhelpful algorithm...

• Not all of your page fans are exposed to your content – For example, if you have 1,000 fans, only around 100 to 200 of them will see your content.
• Tons of content is posted every day on Facebook – Facebook therefore prioritizes the content shown to its users according to their interests and what they “like,” comment on, and share the most.
• Users are exposed to the types of content they interact with – The more users engage with your content (“like,” comment, and share), the more they’ll be exposed to it.
• Contrary to what we thought five years ago, followers no longer have the same impact – Now, it’s ALL about engagement with your content! Prioritize content that adds value to your community and encourages its members to “like,” comment, and share.
• “Organic” visibility, naturally present in newsfeeds, is constantly decreasing – It’s good to prepare a small media budget to boost the visibility of your Facebook posts.

At the end of the day, the main thing to keep in mind is that Facebook wants its users to be happy—that is, to have access to content that genuinely interests them. End of story.