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Seeking a professional to manage your Pinterest presence? Our guide to hiring a Pinterest Strategist explains their role in developing custom plans, optimizing for SEO, and managing campaigns to boost traffic, conversions, and brand growth.
Get a customized Pinterest marketing strategy from certified experts to maximize your traffic and conversions.
5+ years developing winning Pinterest strategies: We don't just manage accounts; we build the foundational blueprints for success.
Pinterest Marketing Partner certified: Our certification is a testament to our expertise and deep understanding of the platform's mechanics.
Custom blueprints for your business goals: We create a unique plan that aligns with your specific objectives, whether it's brand awareness, traffic, or e-commerce sales.
Pinterest is a visual search engine, not a social media platform. This critical distinction is the difference between a thriving marketing channel and a wasted effort. While many can create and pin content, a true strategist understands the "why" and "how" behind every action. They build the systems and processes that turn casual browsers into loyal customers.
In a world where every marketing dollar counts, a strategic approach to Pinterest is non-negotiable.
89% of Pinners use Pinterest for purchase inspiration: Your potential customers are actively looking for new products and services, making Pinterest a prime location for direct-to-consumer marketing. A strategist knows how to get your brand in front of them at this crucial decision-making stage.
Businesses with strategic plans see 3-5X better results: Without a clear plan, your efforts are scattershot and ineffective. A strategist creates a cohesive, data-driven plan that ensures every pin, board, and keyword works together to achieve your business goals.
Avoid wasting budget on ineffective tactics: The Pinterest algorithm is constantly evolving. What worked last year may be irrelevant today. A strategist stays ahead of these changes, ensuring your time and money are invested in proven, effective tactics.
If you're feeling lost or frustrated with your Pinterest efforts, it's a clear signal that you need a strategic partner.
Your traffic has plateaued: You've hit a ceiling and can't seem to drive more website traffic, no matter how much you pin. A strategist can audit your account, identify bottlenecks, and implement a growth-focused plan to get you moving again.
You're unsure which metrics to track: Without the right metrics, you can't measure success. A strategist will help you set up proper tracking, define key performance indicators (KPIs), and create a clear reporting system so you always know your ROI.
Your content isn't converting: You're getting impressions and saves, but they're not translating into website clicks or sales. A strategist can analyze your content, your funnel, and your website to identify and fix the gaps in your conversion journey.
You're missing Pinterest's algorithm updates: From the introduction of Idea Pins to new ad formats, Pinterest is a dynamic platform. A strategist ensures your business is leveraging the latest features to maintain a competitive edge and maximize your reach.
A powerful Pinterest presence isn't built on luck; it's built on a solid, data-driven strategy. Our services are designed to give you that strategic advantage, whether you're looking for a one-time blueprint or a complete, end-to-end plan. We empower you with the knowledge and tools you need to succeed on your own or with our ongoing support.
Perfect for businesses and marketing teams that need expert guidance to kickstart or refine their Pinterest efforts.
90-minute deep-dive strategy sessions: This focused one-on-one session is a power-packed conversation designed to diagnose your challenges and provide immediate, actionable solutions. We'll analyze your goals and outline the steps you need to take to achieve them.
Competitive gap analysis: We'll perform a thorough audit of your top competitors, identifying what's working for them and, more importantly, finding the gaps in the market you can leverage to stand out.
Quarterly roadmap development: We'll create a forward-looking, high-level plan that breaks down your strategic goals into manageable quarterly initiatives, ensuring you stay focused on what truly drives growth.
For those who want a comprehensive, ready-to-implement plan, our packages provide you with everything you need to build a high-performing Pinterest account from the ground up.
30/60/90-day growth plans: We deliver a detailed, day-by-day plan that outlines specific actions and milestones to achieve rapid and sustainable growth.
Content strategy blueprints: Get a custom blueprint for your content, including a content calendar, ideal pin formats for your business, and a visual style guide to ensure brand consistency.
Conversion funnel mapping: We'll create a clear map of how to guide users from their first pin impression all the way to a final purchase, ensuring your content is a powerful tool for your sales funnel.
If you have specific, high-impact needs, our specialized services provide targeted strategies to get the most out of key Pinterest features.
Pinterest ads strategy: We'll develop a full-funnel ads plan, including audience targeting, campaign structures, and creative recommendations, to ensure every ad dollar is working its hardest to drive conversions.
Shopping feed optimization plan: Turn your product catalog into a powerful sales tool. We'll provide a detailed plan to optimize your shopping feed, ensuring your products are discoverable and ready to convert.
Idea Pin campaign strategy: Leverage the power of video storytelling. We'll create a tailored strategy for your Idea Pin campaigns, from content themes and scripts to a publishing schedule designed to maximize reach and engagement.
We don't believe in guesswork. Our approach is a systematic, four-phase framework designed to build a robust, high-performing Pinterest strategy from the ground up.
This is where we lay the foundation. We dig deep to understand your current situation, your market, and your audience.
Full account assessment: We conduct a comprehensive audit of your existing Pinterest account, identifying strengths, weaknesses, and key opportunities for improvement.
Competitor benchmarking: We analyze what your top competitors are doing on Pinterest, looking at their content, keywords, and engagement to find ways to outperform them.
Audience analysis: We use Pinterest Analytics and other tools to build a detailed profile of your ideal customer, uncovering their interests, pain points, and how they use Pinterest.
Based on our findings from Phase 1, we build your custom blueprint for success.
Content pillars development: We'll define the core content themes for your brand, ensuring every pin serves a purpose and aligns with your business goals.
Keyword strategy: We perform in-depth keyword research to identify the most impactful terms for your niche, which we'll integrate into your profile, boards, and pins.
Performance benchmarks: We establish clear, measurable key performance indicators (KPIs) so you can track your progress and know exactly what success looks like.
We don't just give you a plan; we give you the tools to execute it flawlessly.
Step-by-step action plan: You'll receive a detailed, week-by-week guide outlining exactly what to do and when to do it.
Tools & resources list: We'll recommend the best tools for scheduling, design, and analytics to streamline your workflow and save you time.
Team training materials: For businesses with an in-house team, we provide materials and guidance to ensure your team is fully equipped to execute the strategy.
A great strategy is a living document. We'll give you a plan to keep it fresh, relevant, and continuously improving.
Testing framework: We'll provide a clear framework for A/B testing pin designs, headlines, and calls to action, so you can continuously optimize for better results.
Performance tracking system: We'll set up a simple yet effective system for tracking your KPIs, ensuring you always have a clear view of your account's health.
Quarterly refresh plan: Pinterest is always changing. We'll provide a plan for quarterly reviews and adjustments to your strategy, ensuring you stay ahead of algorithm updates and new trends.
In a crowded digital landscape, a great strategy is your most powerful asset. Our approach to Pinterest isn't just about getting you more traffic; it's about building a sustainable system for growth. We've refined our framework over years of working with diverse businesses, and it's built on four core principles that set us apart.
Focused Exclusively on Pinterest: We're not a full-service marketing agency trying to be a jack-of-all-trades. Our team lives and breathes Pinterest. This singular focus allows us to stay ahead of algorithm updates, new features, and the latest trends, providing you with unparalleled expertise.
Combines Data + Creative Strategy: A good strategy needs both a solid foundation of data and a spark of creative brilliance. We use in-depth analytics to inform every decision we make, but we also craft compelling, on-brand creative strategies that make your business stand out from the competition.
Actionable, Executable Plans: We don't deliver a dusty PDF that sits on a shelf. Our strategies are designed to be immediately actionable. We provide you with a clear, step-by-step guide so you know exactly what to do and when to do it, turning a complex plan into a simple checklist.
Ongoing Support Options: Our relationship doesn't end when the strategy document is delivered. We offer a range of support options, from monthly check-ins to full-scale team training, to ensure you have the guidance you need to execute your plan flawlessly and adapt to any changes on the platform.
Our services are designed to provide maximum value and flexibility, whether you need a quick strategy boost or a long-term partnership.
This package is perfect for businesses that have a marketing team ready to execute but need a clear, expert-led roadmap. It's a high-impact, concentrated burst of strategic planning.
2-hour intensive workshop: We'll lead a focused, two-hour session to deep-dive into your business, audit your current efforts, and brainstorm new opportunities.
Customized strategy document: Following the workshop, we'll deliver a comprehensive document that outlines your core strategy, including keyword plans, content pillars, and competitive analysis.
30-day implementation guide: You'll receive a detailed, week-by-week guide to help you put your new strategy into action immediately, ensuring you don't lose momentum.
For businesses seeking a more hands-on partnership, our 3-month package provides sustained support and a clear path to measurable results.
Quarterly roadmap: We'll develop a detailed 90-day plan outlining your strategic goals and the specific actions needed to achieve them.
Monthly check-ins: We'll hold monthly meetings to review performance, address any challenges, and make real-time adjustments to your strategy.
Performance analysis: We'll provide you with ongoing analytics and insights, helping you understand what's working and how to continuously improve your results.
Our enterprise solutions are for large-scale businesses with complex needs that require a fully customized and integrated approach.
Annual Pinterest planning: We'll work with your team to create a comprehensive, year-long strategic plan that aligns with your broader business objectives and marketing calendar.
Team training: We'll provide in-depth training for your in-house marketing and content teams, equipping them with the skills and knowledge they need to execute the strategy.
Executive reporting: We'll provide high-level, executive-ready reports that focus on key performance indicators (KPIs) and the overall return on investment (ROI) of your Pinterest efforts.
This is a crucial distinction. Pinterest account management is a hands-on service where we handle the day-to-day execution for you, including pin design, scheduling, and content curation. Pinterest strategist services are about providing the blueprint for success. We give you the expert-level plan, the strategic framework, and the key insights—then you or your internal team executes that plan. It's about empowering you with the knowledge and tools to win on your own terms.
When you work with us, you won't just get a simple PDF. You'll receive a comprehensive suite of deliverables designed for immediate action. These include a custom strategy document that outlines your content pillars, keyword strategy, and competitive analysis; a detailed action plan with week-by-week instructions; and a curated resource list of the best tools and resources for you to execute the plan efficiently.
Yes, we do. We believe that a strong strategy is the foundation of any successful business, regardless of size. We have extensive experience in creating scalable Pinterest strategies that are perfect for startups. Our plans are designed to grow with your business, focusing on building a solid foundation now that will support your scaling efforts in the future.
Absolutely. Our strategic plans are built for independent execution. We pride ourselves on creating clear, easy-to-follow instructions that your team can implement without a problem. We'll provide all the information you need, from "what to do" to "how to do it," ensuring your team feels confident and prepared to take on Pinterest and achieve powerful results.
A clear plan is the first step toward significant growth. Let's start with a no-obligation assessment of your current efforts and show you what's possible with a data-driven strategy.