Pinterest Ads Expert | Drive Qualified Traffic & Sales

Looking for a Pinterest Ads Expert to scale your business? Our guide connects you with top professionals who specialize in creating and managing high-performing ad campaigns to drive traffic, conversions, and ROI. 

Pinterest Ads Expert | Drive Qualified Traffic & Sales

Unlock the Power of Pinterest with Proven Ad Strategies

Are you ready to tap into a massive, high-intent audience that's actively looking to buy? With the right strategy, Pinterest can be a powerful engine for driving qualified traffic and sales to your business. We are a team of certified Pinterest marketing experts with a proven track record of success.

• 5+ years managing 7-figure Pinterest ad accounts: We've successfully navigated the platform's evolution, consistently delivering exceptional results for our clients.

• Average 3-5X ROAS for e-commerce clients: Our data-driven approach ensures every dollar you spend is working hard to generate a significant return on your investment.

• Pinterest Certified Marketing Partner: Our official certification is your assurance that we meet Pinterest's highest standards of expertise and performance.

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Why Work with a Pinterest Ads Expert?

Pinterest isn't just another social media platform—it's a visual discovery engine with a uniquely engaged and high-intent audience. But effectively leveraging its power requires more than just boosting a few pins. An expert can help you navigate the platform's intricacies to unlock its full potential.

The Pinterest Advantage: A Goldmine for Marketers

Pinterest is a hidden gem for businesses, offering a unique opportunity to reach consumers at a critical point in their purchasing journey.

• 445M+ monthly active users with high purchase intent: Unlike platforms where users scroll mindlessly, Pinners are actively searching for inspiration and ideas for their next project or purchase. This intent-driven behavior makes them highly receptive to ads that align with their goals.

• 85% of Pinners use Pinterest for purchase inspiration: From home decor to fashion and travel, Pinners are actively planning and researching future purchases. This makes Pinterest an ideal platform to influence buying decisions early on.

• Lower CPC than Facebook/Instagram (avg. $0.10-$1.50): The cost-effectiveness of Pinterest advertising means you can achieve a higher reach and more conversions for your budget, making it a compelling alternative or complement to your existing ad campaigns.

Common Mistakes Businesses Make (and How We Solve Them)

Many businesses try to tackle Pinterest ads on their own, only to be frustrated by subpar results. These common pitfalls often lead to wasted ad spend and missed opportunities.

• Targeting the wrong audience segments: A common mistake is a broad, generic audience that doesn't resonate with the product. We use Pinterest's sophisticated audience targeting tools—including act-a-like audiences, interest-based targeting, and custom audiences—to pinpoint your ideal customer with precision.

• Using the wrong pin formats for campaign goals: Not all pins are created equal. A static image pin might work for brand awareness, but a video pin or a collection ad is often more effective for driving conversions. We strategically select and create the best pin formats to align with your specific campaign objectives, whether it's building brand awareness, driving traffic, or generating sales.

• Poor conversion tracking setup: Without proper tracking, you're flying blind. We ensure your Pinterest tag is correctly installed and configured to accurately measure conversions, allowing for data-driven decisions and continuous campaign optimization.

• Underutilizing Pinterest's unique ad features: Pinterest offers powerful features like shopping ads, promoted video, and idea pins. Many businesses overlook these, missing out on opportunities to create compelling, interactive experiences that drive engagement and conversions. We integrate these features into your campaigns to maximize performance and stand out from the competition.

Our Pinterest Ads Services: From Strategy to Sales

Navigating the complexities of Pinterest advertising can be a full-time job. Our services are designed to remove the guesswork and give you a complete solution for driving predictable, profitable growth. We offer everything from comprehensive, long-term management to one-time, project-based services that equip you with the tools and knowledge you need to succeed.

Full-Service Pinterest Ads Management

This is our all-inclusive solution for businesses that want a hands-off approach with expert-driven results. We handle every aspect of your Pinterest ad account, ensuring your campaigns are always optimized for maximum performance.

• Campaign Strategy & Account Setup: We don't just create ads; we build a strategic foundation. We'll work with you to define your business goals, identify key performance indicators (KPIs), and structure your ad account for long-term success. This includes everything from setting up your ad account and billing to establishing the right campaign objectives from the start.

• Audience Research & Targeting: The key to success on Pinterest is reaching the right people. We dive deep into audience research, leveraging our expertise to pinpoint high-intent segments using interest-based targeting, custom audience lists from your website traffic, and powerful Act-a-like audiences. We ensure your ads are seen by the people who are most likely to buy.

• Ad Creative Direction & Testing: Your pins are your storefront. We provide ad creative direction, working with your existing assets or guiding your team to create new, scroll-stopping pins. We continuously A/B test different pin formats, headlines, and call-to-actions to find the combinations that drive the best results.

• Daily Monitoring & Optimization: The ad landscape is constantly changing. Our team performs daily monitoring of your campaigns, making real-time adjustments to bids, budgets, and targeting to improve performance. This proactive approach ensures your budget is always being spent in the most effective way possible.

• Monthly Performance Reporting: You'll never be left in the dark. We provide comprehensive monthly reports detailing campaign performance, key insights, and a clear roadmap for the next month. Our reports focus on the metrics that matter most to your business, such as return on ad spend (ROAS), cost per acquisition (CPA), and conversion rates.

Specialized Service Add-Ons

For businesses with specific needs or goals, these specialized services can be added to your full-service package to further accelerate your growth.

• Pinterest Shopping Ads: We transform your product feed into dynamic, shoppable ads that reach users when they're actively planning their purchases. We'll manage the entire process, from product feed optimization to campaign setup and ongoing management, to drive direct sales.

• Idea Pin Campaigns: Idea Pins are a powerful, engaging format on Pinterest. We'll create and manage Idea Pin campaigns to boost brand awareness, tell your brand story, and drive organic traffic by leveraging this new, high-visibility ad type.

• Seasonal Promotion Launches: Whether it’s for Black Friday, Christmas, or a major product launch, we'll develop and execute a complete seasonal promotion strategy. We handle everything from creative planning and audience targeting to budget allocation to ensure your campaigns are a massive success during peak seasons.

• Retargeting Funnel Setup: The most valuable traffic is the traffic you've already earned. We'll build a sophisticated retargeting funnel to re-engage website visitors, shopping cart abandoners, and previous customers, bringing them back to your site with highly personalized ads to close the sale.

• Conversion Tracking Implementation: Get crystal-clear data on your ad performance. We'll handle the technical setup and implementation of the Pinterest tag and conversion events, ensuring every conversion is accurately tracked and attributed, allowing for smarter ad optimization.

One-Time Services

Perfect for businesses that want a strategic boost or to empower their internal teams. These one-time services provide a deep dive into your current strategy without the commitment of ongoing management.

• Pinterest Ads Audit: We'll conduct a comprehensive audit of your existing Pinterest ad account, identifying missed opportunities, technical errors, and underperforming campaigns. You'll receive a detailed report with actionable recommendations to improve your ad performance immediately.

• Competitor Ad Strategy Analysis: Curious what your competition is doing? We'll perform a deep analysis of your top competitors' Pinterest ad strategies. You'll get a breakdown of their ad creative, targeting tactics, and funnel approach, giving you a competitive edge.

• 90-Day Pinterest Ads Roadmap: Get a clear, step-by-step plan for the next three months. We'll create a 90-day roadmap outlining campaign goals, budget allocation, creative testing strategies, and a timeline to guide your team to success.

• Team Training Sessions: Empower your internal team with the skills they need to manage your Pinterest ads effectively. Our custom training sessions are tailored to your team's skill level and cover everything from account setup and ad creation to reporting and advanced optimization techniques.

Our Proven Process: From Discovery to Scaling

Success on Pinterest isn't a matter of luck; it's the result of a repeatable, data-driven process. Our methodology has been refined over years of managing high-performing accounts, ensuring that every campaign we launch is built on a solid foundation and continuously optimized for growth. This is how we turn your business goals into tangible results.

1. Discovery Phase

Before we create a single ad, we take the time to understand your business inside and out. This crucial first step ensures our strategy is perfectly aligned with your objectives and positions us for success from day one.

• Business & Product Research: We begin with an in-depth exploration of your brand, your unique selling propositions, and your product or service offerings. We pinpoint what makes your business special and identify the key messages that will resonate with potential customers.

• Competitor Ad Analysis: We'll conduct a comprehensive competitor ad analysis to see what's working—and what's not—in your industry. We'll identify their ad formats, creative angles, and targeting strategies to find opportunities to outsmart them and capture their audience.

• Audience Mapping: We go beyond basic demographics to create a detailed audience map. We identify your ideal customer's interests, online behaviors, and pain points. We then translate this into specific targeting parameters within Pinterest to ensure your ads are seen by the people most likely to convert.

2. Strategy Development

With our research complete, we develop a tailored strategy that acts as a blueprint for your campaigns. This phase turns our insights into a clear, actionable plan.

• Campaign Structure Planning: We design a logical and efficient campaign structure based on your business goals. This could involve separate campaigns for brand awareness, traffic, and conversions, each with its own specific objectives and budget allocation.

• Budget Allocation Model: We create a budget model that optimizes spending across different campaigns and audiences. We don't just set a budget and forget it; our model is designed to be flexible, shifting more ad spend toward the winning campaigns and audiences to maximize your return on ad spend (ROAS).

• Creative Brief Development: Your ad creative is the most important part of your campaign. We'll develop a detailed creative brief that guides the design process, ensuring every pin, video, and Idea Pin is visually compelling, on-brand, and optimized for Pinterest’s unique environment.

3. Launch & Optimization

Once the strategy is in place, it's time to bring it to life. This phase is about meticulous execution and continuous improvement to ensure your campaigns perform at their peak.

• Ad Creation & Testing: We get to work creating and launching a variety of ad formats, including static pins, video pins, and carousel ads. We immediately begin A/B testing different ad variations to quickly identify the best-performing creative and targeting combinations.

• Bid Strategy Implementation: We implement a bid strategy that aligns with your campaign goals. Whether it's a manual bid for more control or an automated bid to let the algorithm find the best opportunities, we ensure your budget is spent efficiently to achieve the lowest possible cost per acquisition.

• Weekly Performance Reviews: We don't wait until the end of the month to make adjustments. We conduct weekly performance reviews to analyze key metrics, identify trends, and make real-time optimizations. This proactive approach allows us to fix problems and capitalize on opportunities as they arise.

4. Scaling Phase

Once we've found a winning formula, our focus shifts to scaling your success responsibly and profitably. This phase is about expanding your reach and growing your account without sacrificing performance.

• Winning Ad Scaling: When a campaign, audience, or creative is a clear winner, we don't hold back. We implement a strategic scaling plan to increase the budget on your best-performing ads, ensuring you get the most out of your successful campaigns while maintaining a healthy ROAS.

• Lookalike Audience Testing: We take your top-performing customer lists and use them to create Lookalike Audiences. This allows us to reach new people who share the same characteristics as your best customers, opening up massive new opportunities for growth.

• Cross-Channel Integration: Pinterest isn't an island. We'll explore opportunities for cross-channel integration with your other marketing efforts. This could include using data from your Pinterest campaigns to inform your other social media ads or email marketing, creating a powerful, cohesive strategy.

What Makes Us Different: Your Competitive Advantage

The Pinterest advertising landscape is crowded. Many agencies offer generalized social media services, treating Pinterest as an afterthought. We take a different approach. Our commitment to specialization, data-driven creative, and a transparent, client-focused model sets us apart and delivers a tangible advantage for your business.

Pinterest-First Focus

While many agencies lump Pinterest in with Facebook and Instagram, we recognize that it’s a unique platform with its own distinct user behavior and algorithm. We don’t apply generalized social media strategies to your account. Instead, we have a Pinterest-first focus, meaning our entire team lives and breathes the platform. This specialization allows us to stay ahead of algorithm changes, master new ad formats, and create campaigns that are perfectly tailored to the high-intent audience on Pinterest, resulting in higher engagement and better conversion rates.

Creative Testing Framework

Creative is king on Pinterest, and we have a proven system for finding what works. Our proprietary Creative Testing Framework allows us to test 5X more ad variations than many competitors. We continuously experiment with different pin formats (static, video, carousel), headlines, copy, and calls-to-action. This rigorous, data-driven approach quickly identifies the winning creative assets that resonate with your audience, ensuring your budget is always allocated to the ads most likely to drive sales. We don’t guess; we test and optimize.

Transparent Pricing & Flexibility

We believe in earning your business through results, not locking you into a contract. Our transparent pricing model is straightforward, and we don’t require long-term contracts. This flexibility means you have full control and can scale your services up or down as needed. Our goal is to build a partnership based on trust and performance, and we're confident that our results will speak for themselves, making you want to stay.

Our Transparent Pricing: Packages to Fit Your Needs

We believe that high-quality Pinterest ad management should be accessible to businesses of all sizes. That’s why we offer tiered pricing packages designed to meet you wherever you are on your growth journey. Our goal is to provide a clear, transparent model that allows you to choose the level of service that’s right for your budget and business goals.

Starter Package ($1,500/mo)

Our Starter Package is the perfect entry point for small businesses and those new to Pinterest advertising. It’s designed to get you up and running with a solid foundation and start seeing results without a massive upfront investment.

• 1 campaign type: Focus on your primary goal, whether it's driving traffic, building brand awareness, or generating conversions.

• Up to $5k monthly ad spend: A great starting point to test your creative, audience targeting, and find your winning formula.

• Weekly optimizations: We'll review your campaigns once a week to ensure they're performing efficiently and making small adjustments for improvement.

• Basic reporting: You'll receive a straightforward monthly report that covers key metrics like ad spend, clicks, impressions, and conversions.

Growth Package ($3,000/mo)

The Growth Package is our most popular option, built for businesses ready to scale their Pinterest ad efforts and see significant results. This package provides more intensive management and allows us to build a more comprehensive strategy.

• 3 campaign types: We’ll build out a more robust strategy, running campaigns for different goals simultaneously, such as awareness, traffic, and conversions.

• Up to $15k monthly ad spend: With a larger budget, we can test more audiences, creatives, and strategies to accelerate your growth.

• Daily optimizations: We’ll monitor your campaigns every day, making real-time adjustments to bids, budgets, and targeting to maximize performance and capitalize on opportunities.

• Advanced reporting: You’ll get a detailed monthly report with in-depth analysis, key insights, and a clear strategic roadmap for the coming month.

Enterprise Package (Custom)

Our Enterprise Package is for established businesses and e-commerce stores that are ready for a full-scale, aggressive Pinterest ad strategy. This is a completely customized solution for brands that demand a comprehensive approach and unlimited scalability.

• Full-funnel strategy: We’ll build a sophisticated, multi-layered ad funnel that covers every stage of the customer journey, from initial discovery to retargeting loyal customers.

• Unlimited ad spend: This package is designed to handle large-scale ad budgets and campaigns with no spend cap.

• Dedicated strategist: You'll be paired with a senior-level Pinterest expert who will work exclusively on your account, acting as an extension of your marketing team.

• Custom reporting dashboard: We'll set up a real-time reporting dashboard tailored to your specific KPIs, giving you instant access to your performance data whenever you need it.

All Packages Include:

Regardless of the package you choose, you can count on a foundational level of service that sets you up for success from the very beginning.

• Initial audit & strategy session: Every engagement starts with a deep dive into your business and a personalized strategy session to align on your goals.

• Conversion tracking setup: We'll ensure your Pinterest tag and conversion events are correctly installed and configured to accurately measure your return on investment.

• Monthly strategy calls: You’ll have a scheduled call with your dedicated account manager each month to review performance, discuss strategy, and plan for the future.

Frequently Asked Questions (FAQs)

We understand that entrusting your ad budget to an external team is a significant decision. We've compiled a list of our most frequently asked questions to provide clarity and help you feel confident in taking the next step.

Q: How quickly will I see results from Pinterest ads?

A: While some clients see initial improvements within the first few weeks, the Pinterest algorithm needs time to learn and optimize. For this reason, most clients see meaningful improvements in performance within 30-45 days, with campaigns reaching a full ramp-up and consistent performance by the 90-day mark. This initial period is crucial for data collection and testing, which sets the foundation for long-term, scalable success.

Q: Do you work with service-based businesses, or only e-commerce?

A: Yes, absolutely. While Pinterest is a powerful platform for e-commerce, it's also a highly effective channel for lead generation. We have a proven track record of helping service-based businesses, including coaches, agencies, consultants, and SaaS companies, to generate qualified leads. We achieve this by using compelling lead magnets, strategic landing pages, and targeted ad campaigns that position your expertise as the solution to your audience's problems.

Q: What is your minimum monthly ad spend requirement?

A: To get meaningful and statistically significant results from your campaigns, we recommend a minimum monthly ad spend of $1,500. This budget allows for effective testing of different audiences and creative assets, providing enough data for our team to make informed optimizations. Attempting to run ads with a smaller budget often leads to inconsistent results and makes it difficult to scale.

Q: How do you measure success for my business?

A: Our approach is entirely data-driven, and we define success based on your specific business goals. While the platform provides many metrics, we focus on the key performance indicators (KPIs) that directly impact your bottom line. Our primary KPIs for e-commerce are Return on Ad Spend (ROAS) and Cost Per Acquisition (CPA). For service-based businesses, we focus on Cost Per Lead and Conversion Rate. We'll tailor these metrics to your objectives to ensure we are always driving the results that matter most to you.

Next Steps: Ready to Grow Your Business?

You've learned about our services, our proven process, and what makes us the ideal partner for your Pinterest ad campaigns. The next step is to get in touch so we can discuss your specific goals and how we can help you achieve them.

Option 1: Get Your Free Pinterest Ads Audit

Are you currently running Pinterest ads but not seeing the results you want? We'll perform a detailed audit of your existing account, identifying missed opportunities, technical issues, and areas for improvement. You'll receive a detailed report with actionable recommendations to help you get back on track.

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Option 2: Book a 30-Minute Strategy Call

If you’re ready to start from scratch or want to learn more about how we can help, book a complimentary 30-minute strategy call with our team. We’ll discuss your business, goals, and a potential roadmap for success on Pinterest.

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