If you’ve been pinning for a while but feel like you’re shouting into a void, Pinterest Analytics is your microphone. It’s the only way to know if your content is actually landing in front of your target audience or just gathering digital dust.

Many users miss out on key data because they think analytics are only for "big brands" or require complex setups. In reality, any creator can access these insights in seconds. This guide will show you exactly how to find your data and—more importantly—what to do with it once you’ve found it.

Quick Answer: How to Access Pinterest Analytics

To see your data, you must have a Pinterest Business account. Personal accounts do not have access to the analytics dashboard.

• Requirement: A free Business account (you can convert your existing personal account in settings).

• Desktop Access: Click the "Analytics" tab in the top-left corner of your home screen.

• Mobile Access: Tap your profile picture > "Creator Hub" > "Analytics."

• Time Needed: Less than two minutes to find your first report.

How to Check Pinterest Analytics on Desktop

The desktop version of Pinterest offers the most robust view of your data, allowing you to export reports and filter by specific date ranges.

Step 1: Log Into Your Business Account

Go to analytics.pinterest.com or simply log into your standard Pinterest Business profile. If you see "Business" in the top left, you're in the right place.

Step 2: Open the Analytics Menu

In the top-left navigation bar, you will see a dropdown menu labeled Analytics. Click it to reveal four primary options:

1. Overview: Your main dashboard for impressions, saves, and clicks.

2. Audience Insights: Data on who is following you and what they like.

3. Conversion Insights: (Requires a Pinterest Tag) Tracks sales and sign-ups.

4. Trends: Shows what is currently popular across the entire platform.

Step 3: Choose Your Focus

• Overview Tab: Best for checking "Is my traffic growing?" Use this to see your total reach over the last 30 days.

• Audience Tab: Best for content planning. If you see that 60% of your audience loves "Home Decor," you know to create more interior design Pins.

Common Navigation Mistakes

• Checking "Yesterday": Pinterest data takes about 48 hours to finalize. If you check yesterday's stats, they will look artificially low because they haven't been fully processed yet.

• Ignoring the "Claimed Account" Filter: If you have a website, make sure to filter for "Claimed Accounts" to see only the data from your own site rather than every Pin you've ever saved from others.

How to Check Pinterest Analytics on Mobile

Checking your stats on the go is perfect for quick health checks. Here is the 2025 workflow for the Pinterest app:

1. Open the App: Ensure you are logged into your Business profile.

2. Go to Profile: Tap your profile picture in the bottom-right corner.

3. Enter the Creator Hub: Look for the "Creator Hub" button (often represented by a bar graph or lightbulb icon) at the top of your profile.

4. Tap Analytics: This will open a simplified version of the desktop dashboard.

While the mobile app is great for a quick glance, it lacks the deep filtering options (like device type or specific interest categories) found on the desktop.

How to Check Pinterest Analytics on Mobile

With over 80% of users accessing Pinterest via the app, checking your stats on mobile is essential for real-time monitoring. However, the mobile experience is designed for quick "health checks" rather than deep-dive data analysis.

Where to Find Analytics in the App

1. Open the Pinterest App: Ensure you are logged into your Business account.

2. Go to Your Profile: Tap your profile picture (or the person icon) in the bottom-right corner.

3. Access the Creator Hub: Tap the "Creator Hub" button (look for the bar graph icon) at the top of your profile page.

4. Select Analytics: Here, you can see a snapshot of your performance, including impressions and engagement.

Differences from Desktop

The mobile version uses a "vertical-first" layout that prioritizes high-level totals. Unlike the desktop, which allows for complex side-by-side comparisons, mobile is built to show you your "Top Pins" and "Total Audience" at a glance.

What Data is Missing on Mobile?

While convenient, the app has limitations:

• Exporting Data: You cannot download CSV or Excel reports on mobile.

• Advanced Filtering: Detailed filtering (like sorting by "Claimed Accounts" or "Device Type") is often restricted or less intuitive.

• Conversion Insights: Deep revenue and checkout data are generally only visible on the desktop dashboard.

What You See After Opening Pinterest Analytics

Once you enter the dashboard, you’re greeted by the Overview screen. This is your "Mission Control." To avoid feeling overwhelmed, focus on these three primary zones:

1. The Performance Graph

This is a time-series chart showing your daily activity. You can toggle between metrics like Impressions, Saves, or Outbound Clicks to see how they correlate. For example, do your clicks go up on the days you post video content?

2. The Key Metrics Bar

Located right above the graph, this shows your "Big Four":

• Impressions: Total views.

• Engagements: Total interactions (saves + clicks).

• Total Audience: The unique number of people who saw your Pins.

• Engaged Audience: The unique number of people who actually took action.

3. Top Pins and Boards

Scroll down to see which specific pieces of content are doing the heavy lifting. This section ranks your Pins so you can quickly identify "viral" content versus "underperformers."

How to Check Analytics for a Single Pin

Sometimes you don't care about the whole account you just want to know how that one DIY tutorial is performing.

Finding Pin-Level Data

When logged into your business account, navigate to any Pin you created. You will see a button labeled "See Stats" (on mobile) or a stats overlay (on desktop) directly on the Pin image.

Metrics Available per Pin

• Pin Clicks: How many people tapped to see the "Close-up."

• Outbound Clicks: How many people actually visited your link.

• Saves: How many people added it to their own boards.

• Follows: Did this specific Pin lead to a new follower?

Note: Pin-level data typically updates every 24 hours. If you just posted a Pin ten minutes ago, don't be surprised if the stats show a row of zeros.

How to Change Date Ranges and Filters

The "default" view in Pinterest is usually the last 30 days, but the real power lies in customizing these views to find specific insights.

Custom vs. Preset Ranges

In the top-right corner of the Analytics dashboard, click the date picker. You can choose presets like "Last 7 Days" or "Last 90 Days," or set a "Custom Range" to see how a specific campaign performed during a holiday window.

Content Type Filters

You can filter your results to show only:

• Organic Pins: Your regular content.

• Paid/Promoted Pins: Your ad performance.

• Idea Pins/Video Pins: To see which format your audience prefers.

Device and Source Filters

Want to know if your audience is on an iPhone or an Android? Use the Device Filter. Want to see only the traffic coming from your own website? Use the Source Filter and select "Claimed Accounts." This removes "noise" from other people saving content that isn't yours.