Pinterest has solidified its place as a top-tier marketing channel, moving beyond a simple social platform to become a powerful visual search engine. For businesses and creators, it's a critical tool for driving long-term, evergreen traffic and sales. With this growing importance comes a corresponding rise in demand for professionals who can manage and optimize a Pinterest presence effectively.

If you're considering outsourcing your Pinterest marketing, a key question is: how much do Pinterest managers charge? This article will break down the typical Pinterest manager pricing, what factors influence the cost, and the different pricing models you can expect to encounter when evaluating a service that's right for your business.

II. What Is a Pinterest Manager? (Brief Overview)

A Pinterest manager is a professional who handles the day-to-day management and execution of a brand’s Pinterest strategy. Their responsibilities typically include:

Content Creation and Pin Design: Designing fresh, visually appealing Pins.
Pin Scheduling and Posting: Maintaining a consistent and strategic posting schedule.
Pinterest SEO: Conducting keyword research and optimizing Pin titles, descriptions, and boards for maximum discoverability.
Performance Monitoring: Tracking key analytics to provide reports and make data-driven adjustments.

This role differs from a Pinterest consultant, who provides one-time strategic advice, and a strategist, who focuses on creating a long-term plan. A manager's job is the ongoing, hands-on implementation of that plan.

III. Average Cost of Hiring a Pinterest Manager

The cost of a Pinterest manager is not a one-size-fits-all number. It depends heavily on their experience, the scope of the work, and the specific services included. However, here is a general price range to help you set expectations:

Freelancers or Entry-Level Managers: Typically charge $400 to $800 per month. This tier is great for smaller businesses or those with a smaller content output. The services might be more limited to basic scheduling and content creation.
Mid-Level Professionals: Often charge between $800 and $1,500 per month. At this level, you can expect a more comprehensive service that includes more Pins per month, in-depth analytics reporting, and a more tailored strategy.
High-End Managers or Agencies: Can charge anywhere from $1,500 to $3,000+ per month. This is for businesses with a significant budget that require a full-service experience, including advanced strategy, paid ads management, and frequent reporting.
Hourly Rates: For ad hoc projects or one-time consultations, hourly rates generally range from $40 to $150 per hour or more, depending on the professional's expertise and location.

IV. Common Pinterest Manager Pricing Models

Understanding the different pricing models will help you find a service that aligns with your business's needs and budget.

A. Monthly Retainer

This is the most common and popular pricing model for ongoing Pinterest management. A client pays a set fee each month for a predefined set of services.

What's Included: Full Pinterest management, which can cover Pin creation, scheduling, SEO, and monthly reporting.
Predictability: It offers predictable pricing and a consistent partnership, allowing the manager to deeply understand your brand and make long-term strategic decisions.
Pricing: The cost varies based on the number of Pins, the level of analytics, and the inclusion of other services like ad management.

B. Hourly Rate

The hourly rate model is best for a short-term, specific project.

Ideal for: A business that needs a quick audit, a brainstorming session, or help with a specific, one-off task. It's not suitable for ongoing management because a manager's time spent can vary greatly from week to week.
Typical Rate: Varies based on expertise. An experienced professional will charge a higher hourly rate but may complete the work more efficiently.

C. Project-Based Pricing

This model is a one-time flat fee for a specific deliverable.

Common Projects: Account setup, a full account audit, a seasonal campaign strategy, or a specific batch of Pin designs.
Examples of Project Costs:
- Pinterest Audit: A comprehensive report of your current account's performance and a list of actionable steps. Costs can range from $250 to $600.
- Full Account Setup: For new businesses, this includes creating a business account, optimizing the profile and boards, and setting up Rich Pins. Costs can range from $400 to $1,000+.

D. Packages or Tiered Services

Many Pinterest managers offer tiered packages to provide a clear choice of services at different price points. The tiers are typically based on the volume of Pins or the level of service.

Basic Tier ($500–$800/month): May include scheduling a certain number of Pins per month (e.g., 20-30), basic keyword research, and simple monthly reports.
Standard Tier ($800–$1,500/month): A more comprehensive package that could include a higher volume of Pins (e.g., 40-60), a full analytics review, and ongoing strategy adjustments.
Premium Tier ($1,500+/month): A full-service, all-in-one package that includes a complete strategy, unlimited Pin creation, engagement, and often paid advertising management.

When evaluating a package, always ask for a clear breakdown of what's included to ensure the services meet your business's needs.

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V. Factors That Influence Pinterest Manager Rates

The cost of a Pinterest manager is not arbitrary. It's a reflection of their expertise and the value they provide. Here are the key factors that influence their rates:

Experience Level: An entry-level manager or a virtual assistant (VA) just starting out will have lower rates. A seasoned professional with a proven track record, case studies, and specialized knowledge (like ads management) will charge a premium. You are paying for their expertise and efficiency, which can save you money in the long run by avoiding costly mistakes.
Location: Pricing can vary significantly based on geographic location. Managers based in countries with a lower cost of living often charge less, while those in major metropolitan areas in the U.S. or U.K. will command higher rates. This doesn't necessarily reflect a difference in quality, but it's an important factor in the market.
Scope of Work: The more a manager does, the more they will charge. A basic package might only include scheduling a set number of Pins, while a premium package can include Pin design, advanced SEO, analytics reporting, and engagement services.
Industry Niche: Some industries require more specialized knowledge. For example, a manager with a background in e-commerce might charge more than one who works with general blogs because of their expertise in driving product sales and conversions.
Client Needs: The volume of content needed and the frequency of posting will directly impact the price. A business that needs 100 new Pins per month will pay more than one that only needs 30.
Add-on Services: Many managers offer add-on services that increase the overall price. The most common is Pinterest Ads management, which is a specialized skill that can require a higher monthly fee or a percentage of ad spend. Other add-ons might include video Pin creation, Idea Pin strategies, or monthly coaching calls.

VI. What’s Included in a Pinterest Manager’s Services

A good Pinterest manager will provide a clear list of deliverables so you know exactly what you're getting for your investment. While services can vary, a typical management package will include:

Account Setup and Branding Optimization: Ensuring your profile is fully optimized for a business account, with a branded profile photo, a keyword-rich bio, and a claimed website.
Keyword Research and Pinterest SEO: Ongoing research to find high-traffic keywords and their strategic placement in Pin titles, descriptions, and board names.
Pin Design and Content Planning: The creation of fresh, visually appealing Pins and the development of a content calendar that aligns with your brand's goals and seasonal trends.
Scheduling and Publishing: The use of a premium scheduling tool, like Tailwind, to ensure consistent and timely posting of new Pins.
Performance Tracking and Analytics: Regular monitoring of your account's analytics to track progress, identify top-performing content, and provide you with detailed reports.
Optional: Ad campaign setup and management to boost visibility and traffic for specific products or pages.

Tip Box: Before hiring, always ask for a detailed list of deliverables and a sample report. This will give you a clear picture of their process and what you can expect to receive.

VII. Is It Worth the Investment?

When you look at the price tag, it's natural to question whether the investment is worth it. For many businesses, the answer is a resounding yes. The value of a Pinterest manager goes far beyond the monthly fee.

Time Savings: The time you get back from not having to manage the account yourself is invaluable. This allows you to focus on your core business activities, such as product development, client relations, or content creation.
Higher Reach and Engagement: A professional's expertise leads to higher-quality, more optimized Pins, which results in increased impressions, saves, and click-through rates.
Increased Website Traffic and Conversions: By focusing on data-driven strategies, a manager can turn Pinterest into a consistent, reliable source of qualified website traffic and leads.
Professional Branding and Growth Tracking: A manager ensures a consistent, professional brand presence on the platform and provides clear analytics that show you a positive return on your investment.

Case Study/Example: A new e-commerce store with no Pinterest presence started managing its own account. After 6 months, they had 100 followers and were getting 10 website clicks per month. They hired a Pinterest manager for $1,000/month. After 3 months, their account was fully optimized, and they were getting over 100,000 monthly impressions and 500+ website clicks per month. By month 9, they were consistently generating $2,000 a month in sales directly from Pinterest. The manager’s fee was not just an expense; it was an investment that created a new, sustainable revenue channel for the business.

VIII. How to Choose the Right Pinterest Manager for Your Budget

Choosing the right Pinterest manager is not just about finding the lowest price. It's about finding the best value for your investment.

Clarify Your Goals and Expected ROI: Before you even look at pricing, define what you want to achieve. Do you want to increase blog traffic, drive product sales, or build brand awareness? Having clear, measurable goals will help you evaluate if a manager's price aligns with the potential return on investment (ROI).
Start with a Smaller Package and Scale as Needed: If you're hesitant to commit to a high-end monthly retainer, consider starting with a one-time project, such as an audit or a strategy setup. This allows you to test the professional's skills, communication style, and results before committing to a larger, ongoing contract.
Ask for Testimonials or Proof of Past Success: A reputable and experienced manager will have case studies, testimonials, or links to past client accounts that demonstrate their abilities. This proof of success is a key indicator that their pricing is justified.

Compare Pricing Across Freelancers, Agencies, and Boutique Marketers:

- Freelancers: Often the most budget-friendly option, freelancers are a great choice for businesses that need dedicated, hands-on management from one person. They are typically more agile and have lower overhead costs, which translates to a more affordable price.
- Boutique Marketers/Agencies: These are often teams of specialists who work together to provide a more comprehensive service. While they come at a higher cost, they can offer more robust services, including a wider range of marketing expertise and a team that can handle more complex projects.
Understand What's Included in Each Quote: A low price might be attractive, but a close look at the deliverables is crucial. Ensure you have a clear, written list of services. Does the price include Pin design, or do you have to provide your own? Is keyword research a one-time thing or an ongoing part of the service? Transparency in pricing is a sign of a professional.

IX. FAQs About Pinterest Manager Pricing

How much should a small business budget for Pinterest management?

For a small business, a starting budget of $400 to $800 per month is a reasonable range for an entry-level freelance Pinterest manager. This budget typically covers core services like Pin creation, scheduling, and basic analytics reporting. This amount is a great way to test the waters and see a return before scaling up your investment as your business grows.

Are there hidden fees with Pinterest management packages?

Reputable Pinterest managers will have transparent pricing. Hidden fees are uncommon with professionals who use a clear contract. The most common "hidden cost" is often related to add-on services that weren't included in the initial quote, such as paid advertising management, which requires a separate budget and fee. Always ensure your contract specifies all services and any potential extra costs.

What’s the difference in cost between a freelancer and an agency?

Freelancers are almost always more affordable than agencies. Agencies have higher overhead costs (e.g., salaries for a team, office space, and specialized tools), and their pricing reflects this. While a freelancer may charge $800/month, an agency offering a similar scope of work might charge $1,500/month or more. The benefit of an agency is the access to a team of experts, while a freelancer offers a more personal, one-on-one relationship.

Can I hire someone just to schedule Pins?

Yes. Many Pinterest managers offer basic or "starter" packages that are focused primarily on scheduling and content distribution. This is a good option for businesses that have the time and skills to create their own Pins but want a professional to handle the consistent publishing and optimization process.

Do Pinterest managers also handle Pinterest Ads?

Yes, many experienced Pinterest managers offer paid advertising management as an optional add-on service. This is a specialized skill that requires a different kind of expertise from organic marketing. If a manager does offer this service, they will typically charge an additional monthly fee or a percentage of the ad spend, and they will manage the ad campaigns, audience targeting, and ROI tracking for you.

X. Conclusion

The question of how much do Pinterest managers charge has no single answer, but understanding the different pricing models and the factors that influence them empowers you to make an informed decision. The cost is a direct reflection of a professional's experience, the scope of the work, and the value they provide in the form of time savings and business growth.

Ultimately, hiring a Pinterest manager should be viewed as an investment, not an expense. By aligning your budget with your business goals and carefully vetting potential candidates, you can find a professional who will turn your Pinterest presence into a powerful, sustainable, and profitable marketing channel.

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