What's a home page?

The home page is also known as a site's "landing" page. It's the main page where visitors "land". Its job is to welcome your audience (visitors) and orient them to the site's purpose and what it has to offer.

Must Haves 

The “home” webpage must:

1. Personalize and welcome - Speak directly to the audience (visitors to your website) and welcome them warmly;

2. Orient the audience - Tells the audience what the site is for (its purpose) and what they'll find; and

3. Help the audience to navigate the website - Describe how to move around and find things. 

What to Keep in Mind

• The home or landing page is your chance to make the first impression you want. 

• Be you. Don't be a poser.

• Including a photo personalizes the experience for your visitors immediately.

• For all content - images, text, video, etc. follow these tips to design your information with the audience in mind.