STUDIO PROJECT 1.2
STUDIO PROJECT 1.2
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CFIERCE BAND BUNNIES COLLECTION
STUDIO PROJECT 1.2
STUDIO PROJECT 1.2
This collection embodies CFIERCE’s bold design aesthetic while prioritizing multifunctionality.
The Drummer Bunny Bag, shaped like CFIERCE’s bunny skull and crossbones logo, features plushy bone-shaped compartments for drumsticks, poseable ears, embroidered details, and a neon pink faux fur exterior. It’s fully lined with star-patterned quilt, inspired by 80s and 90s glam rock.
The collection’s “BAND BUNNIES” illustrations showcase fierce yet adorable rock band characters—vocalist, drummer, keyboardist, guitarist, and bassist—designed for potential future merchandise.
Link to the full process journal here:
Elise Lim Drummer Bunny Process Journal
Photographed by Varseni
Bag production and styling by me
Modelled by me
BRANDING RESEARCH OF CFIERCE
BRANDING RESEARCH OF CFIERCE
Brand research was conducted not only on the chosen brand, but also on selected competitor brands. Each brand was compared and contrasted with each other to help us narrow down the selection of brands.
TREND RESEARCH
TREND RESEARCH
Trend research on silhouette, done via trend forecasting sites like WGSN and magazines like Harper's Bazaar and Vogue.
TARGET AUDIENCE
TARGET AUDIENCE
CONCEPT BOARD
CONCEPT BOARD
COMPETITOR ANALYSIS
COMPETITOR ANALYSIS
MATERIAL BOARD
MATERIAL BOARD
Material board done to map out which specific textures I plan to use in my collection.
BAND BUNNIES CHARACTER ILLUSTRATIONS
BAND BUNNIES CHARACTER ILLUSTRATIONS
Meet the Band Bunnies! This group of charming and energetic bunnies are the core of this collection, printed onto the T-shirt and guitar bag. Each bunny has a different role in the band, mirroring real life rock bands, including a drummer, keyboardist, guitarist, bassist and vocalist.
TECH PACK
TECH PACK
COST SHEET
COST SHEET
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