FASHION PRODUCT DEVELOPMENT

FASHION PRODUCT DEVELOPMENT 

In this module, we were required to do in-depth brand studies and research, covering the strengths and weaknesses of Firefly Path and identifying competitors. We also identified gaps in their merchandise where more variety could be added, while still maintaining the brand’s own unique identity. I designed a collection of 8 accessories and produced a prototype of 1, and also created price lists for each item with reference to Firefly Path’s existing item catalogue and website. 

With this collection, I aimed to work with Firefly Path’s high fantasy aesthetic, while integrating harder materials with reference to rising material trends, with research done via WGSN and other trend forecasting sites. 

Chain accessory production and styling by me

Photographed by Owen (@owewo0_8)

Modelled by Wendy