Templates

Updated May 11, 2015 - this info should match the file included below

DOCUMENT CONTENTS of THIS DOCUMENT

Checklists

Publicity

EA Media Info Packet

Editing Reminders

List of five basic types of media

Templates for each of these five types

Wording samples & hooks

PUBLICITY CHECKLIST: Media must Haves & Wherever Possible

• 1. Event Name

  2. Description of event if not in the name

  3. Date – Full Date- Include the year when appropriate - for archives!

  4. Times

  5. Location with zip code

  6. Bus lines or carpooling info

  7. Name of org – EdenAcres

  8. Eden Acres slogan or description

  9. Phone number

  10. Name of contact person

  11. Website

  12. Deadlines: Register or RSVP requirement

  13. Invitation to volunteer or get involved

  14. QRC codes

EA MEDIA INFO PACKET

(1) Names of persons involved

(2) Phone number to call with any questions before publication date – not email

(3) Effective Quotations

(4) Informational Article or Feature Article or how to find these on EA website

EDITING REMINDERS

<> Remove all !! Except for the trademark title, “Summer Outdoors!”

<> YES: “hands-on”

<> Use fewer words wherever possible

<> Speak to your customer in your customer’s words. Know your audience: are they funders and sustainability experts, school administrators or teachers, businesses, government representatives or busy parents of elementary school children.

EX 1: “Why Environmental Education?” à funders/curriculum administrators

“How will EdenAcres Day Camp boost your child’s school performance?” -> parents

SIX BASIC TYPES OF MEDIA

(EC) Event Calendar – list by first Date of Camp Start

(BC) Business Card type: graphic +description+ contact info

(BA) Brief Announcements – 2 Paragraphs

(IA) Informational Article – 6 to 8 paragraphs

(FA) Feature Article – 18 to 20 paragraphs

(B) Blogs

*Any of these types may be sent to blog writer

TEMPLATES with CHECKLISTS

(EC) Event Calendar –CHECKLIST

Date (list by first Date of Event Start)

Time

Name of Event

Ages/participant requirements if any if not included in title

Location

COST $

RSVP or Register requirements & deadlines

website address

Contact person’s name & phone number (giving a name is more welcoming);

EX: see the file: Outreach/Publicity/Current for examples with word counts; and file: Outreach/Publicity/Archives

(BC) BUSINESS CARD SIZE AD – 1/6 or 1/8 page – CHECKLIST & Description in this template

Description – Slogan for this event

Eden Acres Name of Event

Date

Location

EdenAcres slogan

Logo / No photo

Web site Phone number

For completed example of this see the file: Outreach/Publicity/Current and Outreach/Publicity/Archives

(BA) Focused Announcements – 2 Paragraphs

----- under construction – expected by May 12, 2015

For completed example of this see the file: Outreach/Publicity/Current and Outreach/Publicity/Archives

(IA) Informational Article – 6 pgphs: Title with hook

NOTE: News article templates: always remember who, where, when, why, how (how many, how much, how-to, etc)

(IA) Informational article for upcoming event or project in progress

• 1. Subject org’s event or program being highlighted. What the event or program hopes to accomplish. (hook in first line)

  2. Timeline for kickoff or completion. Who has funded it so far? What known names are involved in design, planning, execution of event or program.

  3. What our area has to offer, how this org will fill a need to round out or complete a social, economic or emotional system.

  4. Demographics, organizations or businesses which will benefit from event or program. How many will be served? Partnerships/alliances/support formed so far.

  5. Date, location, schedule, instructions for entry.

  6. Conclusion.

News article reporting past event: 6-8 pgphs, title with hook or intriguing question

• 1. Hook in 1^st line. Question that previews subject?

  2. Brief intro of group involved and what their objective was. (plug the organization?)

  3. How group approached objective (research, experimentation, etc)

  4. Help enlisted by outside groups.

  5. Small goals accomplished/discoveries made on way to larger goal. Implementing acquired knowledge in achievement of objective

  6. Lessons learned; benefit to community and/or participants.

(FA) Feature Article – 18-20 paragraphs

Write these sorts of articles for your website on a regular basis and for every event or EA accomplishment. This is the type may be written by paid journalist. it is very important that EA write their own articles and submit these to newspapers whenever possible. This can be given to the journalist after a personal interview included your “About EA Information Packet” – see that checklist herein.

1-page feature article:

• 1. Spokesperson and how they feel about an issue

  2. What organization the Spokesperson works with & who else is involved, esp well-known ppl or orgs. Subject org’s event or program being highlighted. What the event or program hopes to accomplish.

  3. Quote from Spokesperson in pgph 1, why org got started in 1^st place. What does the name mean?

  4. How event or program is funded. Timeline for kickoff or completion. Who has funded it so far? What known names are involved in design, planning, execution of event or program.

  5. What our area has to offer, how this org will fill a need to round out or complete a social, economic or emotional system. How many opps for involvement are created (volunteer slots, classroom enrichment, teen jobs, vendors employed, etc).

  6. Demographics, organizations or businesses which will benefit from event or program. How many will be served?

  7. Expand on pgph 3. More detail on effort expended, avenues explored during development phase. Key people in org & their credentials.

  8. Partnerships/alliances/support formed so far. Expand pgph 5—benefit to econ health of community.

  9. Quote fm Spokesperson validating effort: “This is not finger-painting and play dough…”

  10. Jobs created, how org will create sustainable attitudes and behaviors, how core group walks our talk.

  11. Subhead in bold (more about subject person)

  12. Backstory/credentials/experience of Spokesperson, and how it relates to this project.

  13. How the Spokesperson walks their talk. Where/how they live. Hobbies, interests that pertain.

  14. More depth on pgph 12. Childhood influences.

  15. Quote from Spokesperson re pgph 14

  16. What Spokesperson does when not walking on water. (art teacher, author, how they make a living. Current doings of interest (workshops, book signings, gallery displays, etc).

  17. Quote from Spokesperson about how their current doings make them happy & support local community.

  18. What Spokesperson believes/hopes about the present state or future of the community.

  19. Confident quote from Spokesperson about how our org is a boon to community.

  20. Conclusion.